BinHendi taps into the digital savvy generation with Facebook profile

By joining the dynamic online social networking world, BinHendi concept restaurants and franchises can enjoy interactive feedback, suggestions and praise from customers throughout the United Arab Emirates and abroad.

"Its great to be on Facebook, it is a leading social networking website. In my experience, it is the best way to socialize online, interact and also to broaden my network and friendship worldwide. BinHendi Hospitality will add more awareness to our society. Also it will give us an opportunity to interact with our customers and accept suggestions that can build on and enhance our existing services,"

stated Amna BinHendi, CEO of BinHendi enterprises.

Now live on the web, the page features information and images from BinHendi Hospitality's collection of dining venues including Japengo, Café Havana, Inferno Grill, Mini Chinese, Bella Donna, China Times, La Brioche, Sammach, Business Café and the soon to open Duck King, Burj Al Hammam. BinHendi Hospitality also operates international franchises Ruby Tuesday, Second Cup, and has recently acquired Cacao Sampaka and Joe's Café which are due to open soon. The page will also include details of upcoming openings and events, many of which will occur over this season and upcoming months.

"It's very rare nowadays for anyone not to have an online presence; everyone has practically a virtual life, and we're tapping into this wired world and reaching out to our techno-savvy audience with our own profile on Facebook. Here we can engage our customers better and faster; in so doing, we hope to strengthen our relationship with them by adding this new dimension to our interaction," said Khalil Fakih, Business development manager of BinHendi Hospitality.

Fans can post pictures of their visits to BinHendi's restaurants and also include comments and notes on the different venues. The Facebook profile will contain further information in the future, such as recipes, pod cast, interviews and also online-specific promotions and invitations. In order to become a fan, you just need to sign into your Facebook account, type in BinHendi Hospitality in the search bar and click on the page before you.