FranExcel chosen as International Media Partner for FIM 2008

Speaking on the appointment, FranExcel CEO Sary M. Hamway said, 'We are so honoured to have been chosen by the Malaysian Franchise Association as their international media partner of choice. FranExcel has attended and taken part in the event for the last three years and we feel that it one of the best international franchise events on the global calendar.'

FranExcel and The Franchise Marketplace will help promote the event, as a whole, to an international audience of franchise professionals.

'We are very proud of the growth of our publication and this appointment shows to us how far we have come in the global franchising market,'

Mr. Hamway added.

The Malaysian government is a strong supporter of franchising and has placed the industry at the forefront of their strategy of indigenous employment and as a major channel for export growth. With a full franchise regulation system, Malaysia is considered one of the most advanced and franchise-friendly nations in Asia.

FIM 2008 will take place at the Putra World Trade Centre in Kuala Lumpur on the 1-3 August. The event is now into its 15th year and one is one of the largest and most successful events in Asia, with over 120 exhibitors and 12,000 visitors. Full details of the event can be found by contacting FranExcel directly.