Mazda to cut vehicle fuel consumption to 30% by 2015

This determined commitment will entail a holistic approach which includes using lightweight technologies, the upgrade of almost all of Mazda's gasoline engines, introducing a Smart Idle Stop System, a new gasoline rotary engine and new diesel engines worldwide.

By 2015, Mazda will have almost renewed its entire power train lineup and, from 2011, through steadily developing safe, lightweight, new generation platforms, aims to reduce the weight of its new vehicles by 100 kilograms or more.

Annurag Chawla, Head of Marketing & Communications, Towell Auto Centre said, "Mazda is driven by its long-term vision to provide all its customers with first-rate environmental and safety features as well as driving pleasure. This means that Mazda owners are assured of driving cars that continue to provide the fun-to-drive feeling that will keep them coming back for more, while still having the peace of mind that their car is environmentally-friendly and safe to drive."

But, this focus on the environment is not a new concept for Mazda. In the seven years from 2001 to 2008, the average fuel economy of Mazda vehicles sold in the Japanese market increased by approximately 30%. In 1991, the company embarked on a long-term project to develop vehicles powered by hydrogen technology, thereby participating in the search for sustainable transportation solutions, which continues even today.

The next technological milestone for Mazda will be the introduction of the mass production version of its proprietary Smart Idle Stop System into one of its cars in 2009. Mazda is the only idle stop system in the world that restarts the engine from idle by injecting fuel directly into the cylinder and igniting it to force the piston down, enabling a fast and quiet restart as well as an improvement in fuel economy by up to 7 to 8%. Demonstrating the extent of Mazda's flexible R&D capability in developing alternative environmentally-friendly technologies, the system will initially appear in Japan and Europe; however, it will be rolled out worldwide.

Beginning in 2011, Mazda plans to introduce new diesel engines worldwide that meet the strictest future exhaust gas regulations in each market. These engines will feature next generation direct injection technology, turbo charging systems and NOx reduction technology, which will enhance fuel economy by 20 per cent and produce cleaner exhaust gases, while still providing a true Zoom-Zoom experience.

"Mazda's environmental efforts are not only focused on its cars. The plants in which they are built have also received a lot of attention and they contribute to a sustainable future," informed Annurag.

Towell Auto Centre provides quality service to all models of Mazda and makes owning a Mazda extra pleasant with its efficient after sales service and quick response time. A network of 9 service outlets and 10 parts outlets spread across the Sultanate supports customer service. It offers quick, efficient service with genuine parts available for all models and highly trained staff who pride in their quality of service.