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Monday, November 9 - 2009

'Postcard Millionaire' introduces three new variants

  • United Arab Emirates: Thursday, July 17 - 2008 at 11:29
  • PRESS RELEASE

Postcard Millionaire (PM), UAE's most popular win promotion has introduced three new variants in addition to the existing pack to reward its frequent buyers.

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'Postcard Millionaire 60', 'Postcard Millionaire 90' and 'Postcard Millionaire 150' are the latest additions.

The Postcard Millionaire concept is organized by Emirates Post and managed and run by The Millionaire Co. to cultivate and promote the use of postcards in the region.

Postcard Millionaire 60, Postcard Millionaire 90 and Postcard Millionaire 150 are sets of 2, 3 and 5 Postcard Millionaire packs respectively.

Buying a 'Postcard Millionaire 60' pack will entitle the buyer to enter 5 draws with chances of winning up to Dhs700,000.

The 'Postcard Millionaire 90' pack enters the buyer into 8 draws to win up to Dhs1,200,000 and the 'Postcard Millionaire 150' pack entitles the buyer to 14 draw chances to win up to Dhs2,100,000.

"There are many customers who purchase Postcard Millionaire packs on a monthly or weekly basis. As a company that runs and manages the nation's most acclaimed win promotion we felt the need to develop a value added product for Postcard Millionaire's loyal buyers. Many customer regard PM as an investment rather than a promotion which inspired us to launch the PM value packs. This will enable customers to buy more and earn more value through additional benefits,"


said Christian Franzelin, CEO The Millionaire Co.

Residents from all over the UAE and visitors have a chance to win more than ever before during the fourth edition of the Postcard Millionaire campaign, with the purchase of an AED30 Postcard Millionaire pack.

Participants are eligible for entry into one weekly draw for DhsD100,000 and a quarterly draw for Dhs200,000.

In addition to the weekly and quarterly draws, every pack of Postcard Millionaire entitles the buyer to 4 postage paid postcards which can be sent to any part of the world.

The postcards offer a variety of designs and can be availed from any Emirates Post branch. Winning opportunities are also available through instant scratch and win prizes, which include instant cash of up to Dhs5,000, gift coupons and vouchers.

Winners are notified by the campaign organisers and draw results are available online. Consumers can also enquire about the winning numbers via SMS, by sending their registered PIN number to 6117.
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About The Millionaire Co.
The Millionaire Co. is a UAE based company specializing in holistic retail marketing expertise, customer relations and promotion management. Creating a unique and winning brand requires intensive and strategic promotions planning. The Millionaire Co. is the first such promotional management agency in the UAE and brings extensive knowledge in logistics, mechanics, distribution, product design, customer behavior, raffles, consumer education and brand enhancing.

About Emirates Post
Emirates Post, one of the most dynamic postal organizations in the region, was converted from General Postal Authority into Emirates Post Corporation on May 29, 2001, under a federal decree. This gave it a mandate to become a commercially vibrant organization providing high quality services to the public and the corporate sector. Emirates Post has developed innovative new services, diversified its offering and established alliances with global postal corporations. Emirates Post has a network of 84 post offices across the country. Emirates Post's diversified offering includes mail fulfillment, utility bill payment services, government services, direct mail, banking, retail services and money exchange & remittances
About EMP
Emirates Marketing & Promotions (EMP), an Emirates Post subsidiary, was launched in 2005 to provide state-of-the-art integrated solutions in direct marketing and promotions. Its core activities include distribution of messages through P.O. Boxes, promotional postmarks for corporate clients; call centre management for companies as well as sales promotions. EMP is driven by a mission to create a direct communication channel between businesses and consumers by adopting global best practices in direct marketing. It has the expertise and technology to provide integrated solutions by managing the entire chain, ensuring that the client's project is delivered with precision and on time.

For further information, please contact:

Ancy Alexander T: +9714 390 3906 M: 050 347 1391 F: +9714 368 8053

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