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Considering that the 'J' factor is usually high among women, this campaign is surely going to give women a proud feeling of owning a vehicle in a colour which will immediately get the attention of onlookers.
What's more, besides the exterior, one can also customize the interior with matching colour coded seat buckets and centre console.
According to Jane McMorrow, a housewife, her new Lilac H3 is not just a vehicle anymore but her most adorable possession that gives her an upper edge over others while she is on the road. It is more of dream-come- true.
"When I first chose to change my car, I told my husband that I wanted a pink Hummer. Two weeks later, I was the owner of this beautiful Lilac model and now I can't stop flaunting it", says an excited Jane.
So does the colourful creativity of the beautiful mind end here? The answer is a big "No". Hummer also provides the women with the option of mixing different available shades to come up with a totally fresh and original shade.
"Hummer H3 'Paint me with your dream colour' campaign gives the power to our female customers who want their vehicle to be different from others. We are delighted to provide them with a car that not just meet their needs but also fulfills their desire to be different,"
comments Johnny Amiouni, Marketing Manager for Hummer at General Motors Middle East.
So, next time you spot a woman driving an H3 painted in a unique 'never seen before' colour, don't be surprised, just head straight to the Liberty Showroom to get 'your' favourite colour.
Posted by Siba Sami Ammari
