Morph into your mode with the Motorola ROKR E8

'Motorola designed the ROKR E8 to deliver an uncompromised consumer experience for both music and talk. The candy bar sized device is packed with mobile entertainment, productivity and connectivity,' said Patrick Mulligan, Vice President, Mobile Devices, Motorola Middle East, North Africa, Turkey and Pakistan.

He continues:

'Life is all about balancing work and play. The ROKR E8 epitomises this balance by empowering you to switch instantly from hectic work phone calls to relaxing to your favourite tunes on the move.'

The Motorola ROKR E8 is both an MP3 player that makes great phone calls and a mobile phone with tremendous audio capabilities. Ideal for music-lovers, it provides a brand new audio experience for your personalised music library anytime, anywhere.

When powered off, the surface of ROKR E8 is smooth, with no visible keys. Power on the device and it presents a virtual numbered keypad on the front surface. With one 'press' of the virtual music key, the phone keypad disappears and control keys for the music player - play, pause, fast forward and rewind - appear in its place.

Yet, ROKR E8 is more than just a 'touch'-operated device. Using innovative vibrating haptics technology, the device provides the tactile feedback consumers expect from a traditional keypad, providing confirmation they have pressed a virtual key.

ROKR E8 also marks the debut of the new FastScroll navigation wheel from Motorola, a variable-speed touch control that lets consumers easily scroll through all of the content stored on the device. With a gentle slide of the thumb, the wheel quickly scrolls through your music (music mode), contacts (phone mode), calendar (phone mode), or multimedia (imaging mode) content. Information is easily viewed on the landscape 2.0' QVGA display.

In music mode, ROKR E8 delivers great sound through a three-dimensional stereo feature that enhances two-channel audio and an on-board equalizer. Share music with your friends over the built-in speaker, break free from wires with stereo Bluetooth wireless technology, or listen with a favourite set of standard stereo wired headphones using the 3.5 mm headset jack.

ROKR E8 also helps consumers discover new music with a built-in FM radio and support for Song ID. The 2GB internal memory can store up to 1,600 songs, and the external memory is expandable up to 4GB with an optional microSD card. Music transfers quickly with USB 2.0. The device is compatible with Windows Media Player 11 on the PC, which also provides access to more than 200 online music stores.

In phone mode, ROKR E8 provides outstanding voice quality using Motorola CrystalTalk technology. The powerful device can receive calls while downloading or playing music, text messaging, surfing the Web or taking pictures. Quality construction and materials help make ROKR E8 durable and reliable, and a high gloss front, aluminium soft touch back, spun metal side keys and engraved banding offer the modern style expected from Motorola.

The ROKR E8 took the spotlight this year at the Consumer Electronics Show with a number of key honours from leading technology media outlets including the CNET Best of CES Award in the Cell phones and Smartphones category and CNET's People's Voice Award.

ROKR E8 is now available at all Motorola authorised retail outlets across the region.