The Address Hotels & Resorts unveils first property in Emaar Misr's Uptown Cairo

Located in Uptown Cairo, a luxury master-planned community developed by Emaar Misr for Development S.A.E, the hotel also marks the international expansion of the brand. The hotel will be the flagship brand of The Address brand in Egypt and is scheduled to open in 2011.

The Address, Uptown Cairo also builds on Emaar Misr's commitment to offering a truly integrated lifestyle community by setting the highest standards in hospitality & leisure. The hotel will meet the growing demand in Cairo for world-class hospitality services - both from tourists and business travellers.

Mr Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group, said:

"The Address Hotels & Resorts is a truly global brand from Emaar Hospitality, and by managing its first international project in Egypt - one of the fastest growing tourist destinations - we are underscoring our capabilities to offer world-class hospitality services in international markets. Uptown Cairo is a spectacular master-planned community located in the Mokattam Hills and The Address, Uptown Cairo will offer a distinctive hotel experience for guests with our focus on service and benefits."

Mr Sameh Muhtadi, Chief Executive Officer, Emaar Misr for Development, said:

"Emaar Misr is redefining the property landscape of Egypt with our master-planned communities with Uptown Cairo already billed as a vibrant, upscale destination near Cairo city. Investor response to the project has been overwhelming and we are already ahead of schedule with the construction. The Address, Uptown Cairo will be a remarkable addition to the development, as it will set new benchmarks in hospitality standards in Egypt."

Mr Patrick Heuze, Senior Corporate Director, Development & Operations, Emaar Hospitality Group, explained:

"The management contract for opening an Address property in Uptown Cairo is part of our ongoing strategy of international expansion. This also reflects our corporate philosophy of growing in tandem with Emaar Properties internationally, as it fits with Emaar's vision to develop integrated lifestyle communities. The Address, Uptown Cairo will offer a premium, benefit-rich guest experience through its 200 rooms and 300 serviced apartments."

The $2.1bn Uptown Cairo development highlights an inimitable living experience that meets the demanding requirements of Egypt's upwardly mobile population. Uptown Cairo is located on 1,000 hectares within Mokattam Hills, removed from the bustle of the city. The cleaner air and cooler climate of the location adds to the quality of lifestyle of residents. Master-planned by WATG, Uptown Cairo features several residential villages, a Business Park, resorts, spa, sports & leisure facilities, a sprawling shopping mall and a world-class golf course. Uptown Cairo is easily accessible from Maadi, Heliopolis, Nasr City and Central Cairo.

Developed to offer benefit-focused guest experiences through its 'one-size-fits-one' approach, The Address, Uptown Cairo, will cater for the diverse needs of visitors by offering advanced amenities, state-of-the-art meeting rooms and business centres. Event management teams will be in place to support guests while also offering them avenues for relaxation. Uptown Cairo is a key addition to landmark developments in Egypt and The Address hotel will complement the tourism experience offered by the country.

With total assets of development value $1bn (Dhs3.67bn), Emaar Hospitality Group owns and manages a diversified portfolio of hospitality assets such as hotels, serviced residences, golf resorts, polo and equestrian club, recreation clubs, and the Dubai Marina Yacht Club and Marinas.