Leading realtor links with RSA to offer premium insurance cover at discounted rates

Better Homes, one of the Middle East's largest real estate agencies, has announced a strategic alliance with insurance giant RSA. The move comes in the wake of figures that show insurance penetration levels for the UAE are increasing.

United Arab Emirates: Sunday, July 20 - 2008 at 14:07
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Ryan Mahoney, Managing Director of Better Homes commented:

'Historically people came to Dubai with the intention of only staying for a short-period of time, they lived in rented accommodation and didn't invest too heavily in the contents and therefore saw no need to take insurance.'

However, now that things are changing and expatriates are making permanent homes in Dubai, there is a growing demand for insurance services. Added to this, recent incidents of flooding and fires have left homeowners and businesses open to genuine hardship due to a lack of insurance and low quality coverage.

Mahoney stated, 'It is important for property owners and tenants to have adequate insurance. We recognized that our clients were having trouble accessing first class products so found them one that can be offered at the time of purchase or lease, with an added advantage of discounted premiums.'

RSA, Insurex Middle East General Insurer of the Year for the last two years, worked with Better Homes to come up with a product that offers extensive coverage at an affordable rate. The cover includes elements such as accidental damage in addition to fire, storm and flood. The product is offered via a hassle free, paperless process, where clients receive a complimentary quote based on their property requirement.

Mahoney said: 'We are delighted to be working with such a strong and reputable name in the insurance sector that will provide our clients with the best products at the best rates in a convenient and hassle free manner.'

Paul Holmes, Chief Executive Officer of RSA (UAE) commented:

'We are very excited to be working with Better Homes and to be given the opportunity to take what we believe to be one of the best products in the market directly to those who need it most. Our comprehensive home insurance cover has one of the highest quality standards of protection and risk management, not just in the UAE but worldwide, and we are pleased to share this with Better Homes residents, giving them true assurance and peace of mind.'

Better Homes, in association with RSA is offering the following insurance cover - contents, home, building and car insurance with pet, marine, medical and travel due to be added by the end of 2008.

See Also

» Rent prices for Dubai apartments to fall in Q3, says report

» Mesa landscaping to open in Dubai

» Differentiation becomes key to individual property price rises in Dubai

» Aldar concentrates on F1 completion

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About Better Homes:
Leading the way in Dubai real estate for over 20 years, Better Homes is one of the UAE's foremost real estate companies; selling, leasing and managing more properties than any other agency in the Gulf. Better Homes is one of the most respected names in the Middle East with a reputation for professional care and expertise.

From a one woman company, today Better Homes employs over 700 fully trained and certified real estate professionals. Its range of services has grown from leasing to sales, property management and consultancy. Its Project Sales & Marketing Division has forged exclusive agreements with several of the world's top developers and landlords, giving it a distinct advantage in the variety and number of its real estate offerings.

Better Homes has pioneered many new concepts in the market. Amongst these, the concept of short-term rentals for business or vacation and an innovative online property search facility that offers real-time property listings by type, price and location. With a dynamic management
team, solid reputation and innovative ideas, Better Homes continues to set the standards of professionalism in the real estate industry.

About RSA:
A few months ago RSA experienced a 'brand refresh' across the world from the earlier Royal & SunAlliance to the new RSA. With a presence in 130 countries and around 22,000 employees serving over 20 million customers, RSA is a name that is trusted worldwide.

The Middle East is no exception. RSA Middle East was the recipient of three awards at the prestigious 2008 Middle East Insurance Awards instituted by POLICY magazine. It won the General Insurer of the Year title in addition to the Training Award and the Medical Insurer of the Year Award for 2007. The General Insurer of the Year award was presented to RSA for the second consecutive year. It has been in business in the Middle East since as long ago as 1956 and in that time, it has built a solid reputation as a company one can depend on. And whilst some companies talk about threats and dangers, RSA talks about life and the things that matter to its customers.

RSA is a large business with 3 customer groups: personal end users, commercial end users and brokers, but its brand is based on a truth that sits across all of these segments: that when something goes wrong, the insurer you want is one that understands your needs and does its utmost to keep you moving - whoever and wherever you are. Its products have been specially tailored to make a perfect fit with the specific needs of the local region. All of them are backed with customer service that puts the customer first, as well as claims service that is reassuringly quick, competent and courteous.

When it comes to personal insurance, RSA can provide first class cover for your car, your home, your travel and your health. Should you need it, RSA can even insure your yacht, your pets and your golf clubs.

For further information, please contact:
Julie Deighton
PR Manager
Better Homes, Dubai
Tel: 04 398 1615

Rosamer Pinto
Communications Manager
RSA
Tel: 04 3029950
Fax: 04 3884461

Robyn Mallalieu
Senior Account Executive
Gulf Hill & Knowlton
Tel: 04 3344930
Fax: 04 3360712

Posted by Siba Sami Ammari
Sunday, July 20 - 2008 at 14:07 UAE local time (GMT+4)

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