Lucky Brand launches 'vintage inspired' eyewear

The premier collection consists of 15 styles and is available at all its outlets.

Reflecting a time when quality mattered, Lucky Brand Sunglasses feature authentic vintage details and silhouettes with a modern twist.

Treatments such as filigreed metal plaques on the end piece of the Carter and Otis and coining detail on the Miles, Mitchell and Morrison offer a sense of nostalgia. Retro optical shapes like the Joni, a cat eye and the Dorie, Emery and Pearl embody innocence and fun. Truly vintage in shape, the Imagine and Nirvana feature authentic filigree on the eye rim and temples, but get playful with colourful lenses. The Fret and Acoustic are classic oversized aviators inspired by 60's rockers, while the Limelight pays homage to the 70's with fashion-gradient lenses and colourful treatments.

From the 'Lucky You' on the fly of the jeans, to special prints on the inside of the pockets, attention to detail is what Lucky Brand is all about. Inspired by these signature design elements, Lucky Brand Sunglasses features a 'Lucky You' plaque on the inner temple of every frame, and occasionally incorporates tie-dye like multi-laminates. Lucky Brand Sunglasses are infused with elements of surprise, capturing the brand's irrefutable spirit.

The Lucky Brand Sunglasses collection features iconic Lucky Brand symbols, most significantly the four-leaf clover, which appears on every temple tip collection. Peace signs are also abundant, as on the Harmony frame, which features a peace sign inspired by a Lucky Brand Jeans mood ring.

Jeremy Johnston, CEO, MAF Fashion, said:

"The Lucky Brand sunglass collection offers a complete range of retro eyewear and we are pleased to be able to offer them at our stores. Lucky Brand Jeans always gives priority to detail and this trait can be seen throughout the collection, which captures the true spirit of the brand."