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Luxurious Chalyano timepieces at Damas attract watch aficionados in the region

  • United Arab Emirates: Tuesday, July 22 - 2008 at 09:30
  • PRESS RELEASE

Damas, a leading retailer of stylish watches and jewellery in the Middle East, launches a new collection of Chalyano watches which incorporate high-tech ceramic and PU rubber. The watches are set with diamonds which will prove irresistible to connoisseurs of high-end luxury watches.

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  • A Chalyano watch.
    A Chalyano watch.
Tawhid Abdullah, Managing Director of Damas, said:
"Chalyano timepieces display designs that do not fade away with time. The latest models of these Swiss-made exclusive watches offer the highest standard of quality and craftsmanship. They are guaranteed to turn heads, thanks to their outstanding and innovative design which make them the perfect companion for day or night wear and suitable for any occasion. Chalyano is a luxury that can stand the test of time."


He added Chalyano specialises in customising watches which are highly fashionable, and adorned with beautiful precious and semi-precious stones. The brand has attracted those who like to own a one-off piece - a feature which has become a benchmark for Chalyano.

The brand has introduced many innovative models this season such as Chalyano G3, Chalyano 924, Chalyano Arte 1, Fluer Jardin and Mon Cherie. Chalyano G3 model is studded with diamonds and features dual time and date functions, with a combination of stainless steel and high-tech ceramic bracelet. This is the perfect watch for today's sophisticated jet-set traveller who needs to know the home time and that of the country being visited in an instant and in a fashionable way.

Also making its global debut is the new Chalyano 924 in steel and PU rubber links studded with diamonds. Created with today's trends in mind, this model is ideal for the sports-minded individual and is as much at home on a world-famous beach as in a CEO's boardroom.

Fans of the famous Chalyano Arte 1 line with its smooth flowing lines can also take delight this year in new additions to the collection. The latest pieces are studded with diamonds, which add glamour and a touch of class on the wrist of a lady of substance.

Inspired by garden flowers, the Fluer Jardin collection is winning the hearts of customers because of its dazzling designs, uniqueness, and elegance. These watches, fixed with round and baguette diamonds and beautifully harmonised by an array of semi-precious stones, give immeasurable glamour to our women of today. Fluer Jardin, has been created to pay a tribute to nature.

The Mon Cherie collection's contemporary designs have fascinated jewellery patrons around the world with its playful use of gold and diamonds. The richness of gold and the allure of diamonds have made this collection a modern classic in its own right.

Chalyano watches are available at Damas Les Exclusive Boutiques in City Centre, Dubai Festival City, Al Maktoum Boutique, Burjuman Centre, Marina Mall - Abu Dhabi, Khalidiyah Mall - Abu Dhabi, Al Ain Mall - Al Ain.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning Middle East, South Asia, Europe and North Africa with 438 sales points in 18 countries.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.

For more information please contact:
Shazia Malik
PR Account Manager
The Idea Agency
P.O.Box 50887 Dubai, UAE
Tel: +971 4 34 34 424
Fax: +971 4 34 34 305

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