Nokia launches 'Fusion Challenge: Nokia N78 maphotograffiti' competition in Saudi Arabia

Nokia, the world leader in mobility, announced the launch of its 'Fusion Challenge: Nokia N78 maphotograffiti' program, a social competition that will engage Saudi youth in the adventure of their lives by using Nokia's latest technology to help promote socially responsible values derived from sayings of Prophet Mohammad (PBUH), communicated in a modern and youthful tone relevant to the young generation in the kingdom.

Saudi Arabia: Tuesday, July 22 - 2008 at 09:39
PRESS RELEASE

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The competition will take place in Riyadh and Jeddah. Three teams will be competing in each city to find the graffiti puzzle pieces scattered around the city. Once a graffiti piece is found, the team will use their Nokia N78 phones to take a picture of each piece and upload it to the competition website.

Thanks to the Geo-tag application, built in all N78 devices, pictures will appear on the website with the exact coordinates of the location the picture was taken. Once the puzzle is complete, the teams will be able to reveal the message on the graffiti paintings. The winning group from each city will be entitled to a grand prize; an exciting Safari trip in Rabigh north of Jeddah for two days.

'Nokia is implementing this recreational program in order to encourage young people of Saudi Arabia to benefit from their leisure time especially during the summer season,' said Mohammed Hassan, General Manager, Nokia International Oy. 'We hope to help integrate modern technologies with various aspects of our lives in the Kingdom, and to stimulate the competitive spirit among the youth to promote important values in our society.'

Commenting on the use of Graffiti art in the competition, Nokia's Head of Marketing KSA and Yemen, Moussa Obeid, said: 'Graffiti art is very popular nowadays amongst the young generation of Saudi Arabia especially after the endorsement they received from the local authorities in the past few years'. Saudi graffiti artists practised what they called 'self-expression to receive recognition' during the Jeddah Summer Festival last year on the 120-meter-long graffiti wall that was established by the municipality officials.

Nokia N78 packs a powerful range of technologies, including high-speed connectivity via WLAN and HSPDA 3.5G, and a 3.2 megapixel camera with Carl Zeiss optics for great image quality. When it comes to navigation, the Nokia N78 knows its way around with an integrated A-GPS. The Nokia N78 comes with integrated FM transmitter. When connected 'NOKIA' appears on the radio display indicating to the listeners that they have tuned into the correct music station - the Nokia N78.

The phone supports microSD cards currently available up to 8GB, internal speakers and support for standard 3.5mm headphones, as well as Nokia Internet Radio, giving instant access to thousands of radio stations around the world.

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Notes and media contacts

Terms and conditions
Choosing Trailblazers:
1)Once all online applications are submitted, three groups in Riyadh and three groups in Jeddah will be chosen based on a random draw online. The deadline for applying is Friday 1st of August 2008 and the draw will take place on Saturday August 2nd, 2008. Names of the chosen teams will be announced on the website.
2)Chosen groups in. Chosen groups in Riyadh are to attend the session held at Granada Mall on Tuesday August 5th, 2008 at 8:00 pm. Jeddah are to attend the training session held at the Red Sea Mall on Monday, August 4th, 2008 at 8:00 pm

Challenge mechanics:
1)Trailblazers must travel through the city (Jeddah and Riyadh) to find the puzzle pieces of the graffiti.
2)Once a graffiti piece is found, trailblazers must take a picture and upload it on the specific activation website (www.nokia.com.sa/graffiti).
3)After uploading the picture, trailblazers must location-tag* the picture to the exact coordinates on the GPS map on the website
4)The online group member should put all the puzzle pieces together to form a graffiti painting and reveal the message contained.
5)The online group member should also monitor all activities of the group and the competing groups to support his team.
6)Once all the graffiti pieces are found, the group should film a one minute video demonstrating the message revealed.
7)Trailblazers who have not been selected can still participate on www.nokia.com.sa/graffiti to support their preferred team and can attend the training sessions in Jeddah or Riyadh.

*Location-tagging is an application on Nokia's N78 device. Further information about this application and instructions on how to use it will be provided during the training session.

About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.

For more information please contact:

Adel Sartawi
Communications Manager, KSA& Yemen
Nokia International OY
Tel: +966 2 668 9090
Fax: +966 2 664 1212

Mayssam Hamadeh
Communication Manager
Manning Selvage & Lee Public Relations
Tel: +966 2 6528141
Mobile: +966 5 31966138

Posted by Medilyn Manibo, Assistant News Editor
Tuesday, July 22 - 2008 at 09:39 UAE local time (GMT+4)

Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.

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