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Kia's largest and most powerful SUV arrives in the UAE
- United Arab Emirates: Tuesday, July 22 - 2008 at 11:51
- PRESS RELEASE
A special gala dinner at the Park Hyatt Dubai was the setting for the UAE launch of Kia's most powerful SUV to date - the Mohave.
"Mohave takes us into a whole new sector of the vehicle market, offering consumers seven-seated capability and V6 power for the first time in a Kia SUV," says Samir Tayeh, President of Al Majid Motors - Kia.
The Mohave is designed to appeal to buyers of traditional SUV vehicles while offering them greater sophistication with higher performance, fuel economy and towing ability.
Kia's market research anticipates that annual global demand for mid-size SUV-type vehicles will reach 2.7 million this year, including 121,000 sales in the Middle East and Africa region.
"Sales of this class of vehicle are expected to rise by 15 percent over the next three years to total 139,000 units in 2011," says Tayeh. "In UAE, we are targeting Mohave sales of 400 units this year and 750 each year there after to claim a significant segment share."
With Mohave, Kia has built on its SUV reputation first established by the popular five-seater Sorento model - the new Mohave is longer, wider, taller and developed on a brand-new platform with a 2895 mm wheelbase ladder-frame chassis.
Consequently, Mohave is 290 mm longer, 30 mm wider and 5 mm taller than Sorento and features a wheelbase extended by 185 mm to ensure that two adults can be comfortably accommodated on the third row seats.
Following modern design trends, the track is increased by 50 mm (20 mm more than the body), pushing the wheels towards the vehicle's outer extremity for a bold and secure road stance.
The seven-seated interior offers generous head, leg and shoulder room in all three seating rows, plus versatile people/cargo carrying combinations with a 50/50% split third row seat and 60/40% split second row seat, and luggage capacity that ranges from 350 litres (all seats upright) to a maximum of 2765 litres with both the third and second row seats folded flat.
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Notes and media contacts
About Kia MotorsKia Motors Corporation -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Kia's 12 manufacturing and assembly operations in 8 countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost $19bn. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.
About Al Majid Motors
Al Majid Motors Co. is the sole distributor for Kia vehicles in the UAE. AMMC is a member of Juma Al Majid Group, one of the most reputed business groups in the Arabian Gulf. AMMC currently sells Kia vehicles in UAE through a network of 8 showrooms, 2 dealers and 3 more new showrooms expected to be added soon. AMMC currently have 5.8% market share in the UAE. To attend the ever growing KIA customers in UAE, AMMC has a total fleet of 12 service centres and 15 parts centres. Al Majid Motors Co is celebrating its 18th year of operation in UAE.
For further information please contact:
Khalil Majdalawi
Cicero & Bernay Public Relations
Tel: +971 4 334 2966
Fax: +971 4 334 2977
Mobile : +971 50 7322410
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