Wednesday, October 08 - 2008

Coca-Cola supports innovative water distribution campaign for workers in summer months

The Coca-Cola Company today announced it has helped kick off a two-month water distribution campaign in Manama, Bahrain, handing out chilled drinking water and beverages to people toiling in the summer heat.



Young volunteers distribute chilled drinking water to people toiling in the summer heat.
Young volunteers distribute chilled drinking water to people toiling in the summer heat.

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The brainchild of a group of young and energetic volunteers, the initiative has received the whole-hearted support of Cola-Cola, which has contributed 3,000 bottles and cans, as well as Coca-Cola caps to shield workers from the scorching sun.

Commenting on the campaign, a volunteer remarked:

'The importance of water to all of us cannot be understated. Almost 80 per cent of our bodies consist of water. Our livelihood depends on it, and although water has been ranked by experts as second only to oxygen as essential for life, sadly not everyone has easy access to water.'



'Most of us take water for granted, so we hope this water project will motivate others to be more aware of how vital this resource is. We thank the government for enforcing the new law that prohibits working in the heat during peak hours. We also thank The Coca-Cola Company for its generous support,' said another volunteer.

Leila Rajkumar, Public Relations Manager for the Coca-Cola Bottling Plant, said:

'We are immensely proud to participate in this campaign. Coca-Cola has always been committed to supporting the communities in which we operate, and we are happy to back initiatives such as this one, which is a brilliant idea on the part of these young community members. They are an asset to Bahrain and we congratulate them for their ingenuity and compassion.'





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Notes and media contacts

For more information, please contact:
Indukesh Babu
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JiWin Public Relations
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Direct: +971 4 375 5244
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Fax: +971 4 368 8001
Siba Sami Ammari Posted by Siba Sami Ammari
Tuesday, July 22 - 2008 at 14:03 UAE local time (GMT+4)

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