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Corporate events help boost profits
- Middle East: Wednesday, July 23 - 2008 at 08:49
Staging targeted corporate events is deemed as one of the most effective tools to communicate with stakeholders and increase company profits, according to a survey commissioned by MVM Events Dubai. The survey found that 63% of CEOs and senior management with event responsibilities would like to see less social events and more of a focus on corporate events in the UAE. Over half the people surveyed judged corporate events, combined with public and media relations, as the most powerful tool to engage stakeholders and meet specific company objectives. Three quarters of respondents outsource corporate events to a specialised company to ensure objectives are met, events are run smoothly to plan, and are kept within budget.
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Jeff Florian, Senior ReporterWednesday, July 23 - 2008 at 08:49 UAE local time (GMT+4)
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