Nissan Tiida enthusiasts enjoy exciting trip to Dubai

The Middle East is one of the largest markets for the Tiida, and Dubai is one of the most popular destinations for Japanese tourists.

The trip, which was the main prize in a raffle draw, began with a celebration ceremony held at the Nissan showroom in Dubai.

'The Nissan Tiida is a very friendly and comfortable car. It gives me a sense of freedom while I'm inside it,' commented a female winner from Tokushima, Japan. On the other hand, one male winner added, 'The Tiida is a very fashionable and trendy car. It is very practical but I'm also extremely passionate about driving it.'

Global cumulative sales of the Tiida compact car topped one million in March 2008.

This milestone came just three and a half years after the Tiida was introduced on September 30, 2004 in Japan.

Although Japan is the mother country for the Tiida, the Middle East can justly be called its second home as it is a best seller here.

'With Tiida we are pushing hard to conquer the hatch back and sedan segment in the Dubai and Northern Emirates car market. The design of the car, the competitive price and the overall service AAC provides will help us push towards achieving the number one position in sales and market share' said Michel Ayat Chief Executive Officer of AWR Automotives.

'The Nissan Tiida offers fresh styling, thoughtful design and comfort all in one attractive and affordable package. Economical fuel consumption is also a key attribute amid mounting concern over rising fuel prices the world over' commented Hirotaka Mima, Nissan Passenger Vehicles Brand Manager in the Middle East. 'Our one millionth global record sale is further proof of the Tiida's strong customer appeal. Tiida is already a winner on a global basis and is sure to continue that success.'

The Tiida was initially launched in the Japanese market in September 2004, followed by a rollout to the other markets including the Middle East and China in 2005 with subsequent launches in North America and Europe in 2006 and 2007 respectively.

The Tiida has achieved strong customer advocacy due to its spacious and modern interior, impressive driving performance and good fuel efficiency.

The Tiida has won numerous awards in 2008 by receiving 'Car of the Year' in Thailand and Mexico, 'Automotive Best Buy' in the USA and top ranked as an environmentally friendly car by the Ministry of Environment in Taiwan.

Other awards for the Nissan Tiida include the China 'Car of the Year 2006' by SINA Corporation, a leading Asian online media company and information service provider based in China and 'Inter-American Car of the Year 2007' by FIPA, Inter-American Federation of Auto Journalists, which consists of journalists from 19 countries.

The Nissan Tiida has also received several safety recognitions, which include the highest six star rating for its crash-impact safety by Ministry of Land, Infrastructure, Transportation and Tourism of Japan in 2004, highest ratings for front, side and rear impact by the US Insurance Institute for Highway Safety in 2008, and the Safest Car Award by Premiado Auto Mas Seguro Magazine in Argentina in 2007.

As of March, 2008, the Tiida is sold in 165 countries worldwide.