Sorouh Real Estate announces support for inaugural summer in Abu Dhabi

Sorouh Real Estate P.J.S.C., one of the UAE's property companies, today announced its sponsorship of 'Secret Story Book Garden,' an interactive storytelling zone and a popular attraction at the ongoing Summer in Abu Dhabi family festival.

  • United Arab Emirates: Thursday, July 24 - 2008 at 14:27
  • PRESS RELEASE


Secret Story Book Garden.
Secret Story Book Garden.

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Summer in Abu Dhabi organisers Abu Dhabi National Exhibitions Company (ADNEC) and the Abu Dhabi Tourism Authority (ADTA) have confirmed Sorouh as the latest high-profile sponsor in its inaugural summer family extravaganza.

Sorouh will be distributing free children's books about the life of the late Sheikh Zayed Bin Sultan Al Nahyan, helping to educate younger generations on his significant contribution to the UAE's cultural and artistic heritage. Families will also have the opportunity to have their photo taken with Woody, the famous storytelling tree, and will be presented with a free magnetic photo frame.

Faisal Al Sheikh, Head of Events Section for ADTA, commented:

Sorouh's support of Summer in Abu Dhabi affirms the positive community image that our event has built up on the fourth week since its launch. The highly-visible support of prestigious names such as Sorouh assists us in producing a memorable family event throughout the hot summer months.'



Mounir Haidar, CEO, Sorouh Real Estate P.J.S.C. added: 'Sorouh is committed to creating ideal places and spaces for all generations and we are honoured to be part of such an important family festival that educates as well as entertains the younger generations. We share Summer in Abu Dhabi's commitment to the community and look forward to educating the children at the 'Secret Story Book Garden', about the UAE's rich culture and heritage.'

Fady Moukanzah, author of 'Dad, Tell me about Zayed Al Khair' remarked:

'I am delighted to work with Sorouh to help share the life of Sheikh Zayed with the children of Abu Dhabi. Sorouh's Secret Story Book Garden at Summer in Abu Dhabi is a great venue for families to enjoy and learn about the UAE's heritage together.'



'Secret Story Book Garden' features Woody, a fully animated character that sings and tells stories in Arabic and English within an interactive 'secret garden'- themed area. It is a major attraction on 'Imagination Island,' one of seven island-themed areas covering 13,000 square metres of air conditioned space in the Abu Dhabi National Exhibition Centre.




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Notes and media contacts

Abu Dhabi-based Sorouh Real Estate PJSC is one of the UAE's leading property companies, with more than Dhs45bn worth of projects under development. Established in June 2005 with a capital of Dhs2.5bn, Sorouh is now one of the largest real estate developers on the Abu Dhabi Securities Exchange.

In March 2008, the company's market capitalization was Dhs20.7bn with approximately 40,000 shareholders.

Sorouh is active internationally, with up and coming projects in Egypt and Morocco. Working in master-planning, master-development and property related fields, Sorouh has some of the region's most important developments underway, including Abu Dhabi's Lulu Island, SHAMS Abu Dhabi, The Gate District at SHAMS Abu Dhabi, Alghadeer, Saraya and Golf Gardens, all developed in close cooperation with the Abu Dhabi Government and its vision for the future.

Additionally, Sorouh has developed partnerships with Metro-Goldwyn-Mayer Studios Inc. (MGM) and Rubicon, Inc. (Rubicon) to explore the development of entertainment opportunities within Sorouh's real estate portfolio.

For more information, please contact:
Amel Saad
Senior Corporate Communications Officer
Sorouh Real Estate P.J.S.C.
Tel: +971 2 697 8956
Emily Hewitt / Lis Griffiths
Four Communications Group Abu Dhabi
Tel: +971 55 985 3371 / +971 55 985 3368

Louise Osborne
Account Manager - Marketing & Public Relations
Abu Dhabi National Exhibitions Company
Tel: + 971 2 444 3342
Fax: + 971 2 444 6135
P.O.Box: 5546
Abu Dhabi

Orient Planet, PR & Marketing Communications
P.O. Box 23345, Dubai UAE
Tel: 00 971 4 3988901
Fax: 00 971 4 3988941
Nadine Ishaq Al Ajou Nadine Ishaq Al Ajou
Thursday, July 24 - 2008 at 14:27 UAE local time (GMT+4)

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