Boots unveils new No7 summer make-up collection in Dubai

Demonstrating the new range was leading make-up expert Claire Streets who said the No7 products have been designed with bright and vibrant hues, evoking memories of sunshine-filled days and rainbows.

The new collection features fresh, flowery and iridescent colours from the 70s.

Commenting on the visit, Richard Morgan, President of Boots, said:

"The company takes its role as industry innovators very seriously when it comes to launching our products to our customers. Having a leading expert from the UK, demonstrating the art of make-up, highlights our commitment to the region in setting new trends and providing our customers with the best possible service."

Revealing the theme behind the new collection, Streets elaborated: "There's always something exciting about spotting a rainbow. We love the idea that phenomena as simple as sunlight and water droplets can produce one of the most spectacular light displays on earth. And we've used that perfect multi-coloured arc as our inspiration for this summer's limited-edition colour collection."

One of the most important products demonstrated was the No7 Rainbow Eye Palette containing seven essential summer colours from rich teal, hazy purple, shimmering pink and sandy yellow to fresh bright green.

Streets emphasised the trend straight off the catwalk this summer is lips that look soft and dewy.

The No7 Glisten Gloss is available in barely-there shades, giving lips a subtle glaze with just the right amount of shimmer.

"Nothing completes the look better than striking black lashes, which can be achieved with the No7 Dream Lash Mascara in Carbon Black.

With colour that's more intense than ever before, the mascara works to separate each lash from root to tip."

As part of the event, Streets also spoke about the science and precision involved in No7 skincare and highlighted Boots' advancement in skincare technology illustrated by the award-winning Protect & Perfect range.

The range includes a day cream, night cream and an eye cream to complement the internationally-renowned beauty serum and to be used as part of a daily beauty regime.

"The new anti-ageing skin care range contains even more active ingredients to work together to firm lines and wrinkles, thus ensuring skin looks younger and feels smoother," she said.

Formulated using an optimum blend of next-generation antioxidants, the products protect the skin from damaging exposure to free radicals, such as the sun's rays, pollution and cigarette smoke.

During her trip, Streets conducted an advanced and intensive make-up training session for No7 consultants from all across the region.

Boots No7 skincare and make-up collection are available at all Boots stores in Dubai.