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Saturday, November 14 - 2009

Solaris reveals Fendi's new luxurious eyewear collection

Combining an innovative line with classic and modern styles, Fendi's new shades recently hit Solaris stores across the UAE. The new collection blends classic and innovative designs with luxurious and ultra- stylish shapes.

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  • One of Fendi's new luxurious eyewear collection.
    One of Fendi's new luxurious eyewear collection.
Designed in vibrant colours varying from metallic beige, brick, gun-metal, anthracite, brown, carbon, horn and onyx, the Italian icon embodies sophistication and modernism in its new collection.

Colours provide harmony with shapes that range from rectangles to wraps. With the Fendi logo incorporated at the temples, the frames are extended to set off the face's dimensions for a bold new look. Focusing on safety and comfort, the new eyewear provides exceptional comfort with 100 per cent UV protection.

"Fendi is an icon in the world of fashion and it is known for delivering high quality sunglasses that are super-chic and beautiful. It's a mix of class and exuberance. These shades are a must-have for this season,"


said Katia Andrejev, Brand Manager, Solaris Middle East.

Comprising daring sophistication and modern appeal, the unusual designs of Fendi have always attracted glamour and beauty lovers. Top-notch celebrities spotted wearing Fendi sunglasses for a classy yet modern look include Eva Mendes, Fergie and Sharon Stone.

Solaris, the cutting-edge French sunglass concept store, has been brought to the Middle East by M.H. Alshaya Co., to offer the best models from over 50 world-leading brands, including Tom Ford, Marc Jacobs, Bottega Veneta, Gucci, Versace, Rayban, Armani, Dior and Oakley. Solaris boasts more than a thousand styles of sunglasses, from glamorous wrap-arounds to trendy aviators and luxurious diamante-decorated styles.

Solaris has a stand-alone store in Deira City Centre in Dubai, The Avenues, the largest mall in Kuwait, and Villaggio Mall in Qatar. The brand also has a presence at shop-in-shop locations in Debenhams stores in the Mall of the Emirates and Ibn Battuta Mall in Dubai, Kuwait International Airport, and in Granada and Kingdom Centers in Riyadh, KSA. Globally, the brand has over 50 outlets, including Paris, Milan, Monaco and St. Tropez.
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Notes and media contacts

About M.H. Alshaya Co.:
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,400 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.

M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 14,000 people from over 35 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

About Solaris:
Solaris was founded in October 1994 with the opening of its first store in Paris, France. As the leading name in the optical industry, which represents over 70 well-known brands across four countries, Solaris is at the forefront of the luxury eyewear industry. Solaris offers the best models from world-leading brands such as Gucci, Versace, Rayban, Armani, Dior and Oakley.

Solaris entered the Middle East in partnership with M.H. Alshaya Co. in 2007, as the region's first dedicated outlet for high-end designer sunglasses. Currently Solaris has a presence in the region with stores in Dubai, Qatar and Kuwait. Future plans include the opening of more stores in UAE, KSA, Oman and Bahrain.

For further information, please contact:
Kim Pinto / Riham Musleh
ASDA'A Public Relations
Tel: +971 4 3344550

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