OKI Printing Solutions extends channel to serve high end graphics market in UAE

Precedence Infotech is based in the UAE and provides world-class professional services and software solutions.

The highly advanced EFI XF technology is set to produce new, ground breaking printers which create new standards for speed, quality and performance in the Middle East graphic arts market.

"Working with a dedicated expert channel partner such as Precedence gives us the ability to deliver high quality professional graphic solutions into a demanding end user base that understands colour and print" said John Ross, general manager, Middle East, India and North East Africa, OKI Printing Solutions.

"At the same time it allows our distributor to concentrate on standard IT solutions into other market segments, whilst providing support and services to Precedence as it works with the UAE's dynamic graphics market."

The OKI XF solutions is based upon the award winning OKI ES3640 range of oversized A3 digital LED single pass toner based colour printers running EFI XF software.

This series enables graphics designers to produce outstanding results as a low cost press for layouts, content and final proofing as well as photographic output and short print runs for brochures, flyers, tickets and many others.

Commenting on the deal, Mr. Niaz Hussain, Managing Director of Precedence Infotech said: "Becoming a preferred partner for OKI XF products allowed us to complete our range of offered solutions. We see great potential in the Emirates especially with the rise in the graphics sector and the demand for state of the art technology which OKI successfully provides for this segment."

The ES3640 series is capable of handling the needs of the most demanding users in this market segment.

It offers an impressive printing speed of 36 pages per minute in colour and 40 pages per minute in monochrome.

Its paper capacities range from 760 sheets to 2350 sheets and it's also capable of printing on media of up t o 260gsm.

"Having a partner like Precedence opens many doors for us and OKI into the graphics market." said Pradeep Kumar general manager, Utmost Electronics.

"We are confident that with Precendence on board we will be able to address the challenges of the demanding, fast growing market of graphic arts. We are looking forward for this cooperation to increase awareness of OKI XF products and what it can offer to this specialised sector."

OKI is to combine the EFI XF software and supply it to Precedence via Utmost Electronics who will provide service and support to Precedence.

On the other hand, Precedence will provide pre and post sales support for the end user, backed by Utmost and OKI.

There are currently three models available within the Oki XF solution range, the ES3640aXF Pro, the ES3640a3XF Pro Lite and the ES3640a3XF.

• OKI Printing Solutions is the brand name of Oki Data Corporation
• Annual turnover for Oki Data Corporation is 187.1bn yen (approx. $1.6bn, FY06)
• OKI Printing Solutions' sales are divided between 50% EMEA, 24% Americas, 17% Asia and Oceania and 9% Others
• OKI Printing Solutions is represented in 120 countries worldwide
• Oki Electric, established in 1881, is a Japanese electronics manufacturer with an annual turnover of 718.8bn yen (approx. $6.1bn, FY06)
• Oki Electric employs approx. 21,380 people throughout the world with 6,975 employees outside Japan