The plan aimed to improve the central wholesale market's selling & buying operations, improve their management & administrative practices, & to provide services that add value to the Jordanian horticultural products.
The opening of a new central market in Amman in 1995 to market the Jordanian agricultural products was a service starting point to the Jordanian farmer in particular and the citizen (consumer) in general.
The basic function of these markets is to provide a market place for producers, buyers (wholesalers, retailers, & exporters), and commission agents to conduct selling and buying transactions.
The Amman central wholesale market consists of 420 stalls for commission agents, of which 355 are rented to commission agents.
Ms. Ruba Jaradat from USAID Economic Growth Office said:
"USAID invests heavily in upgrading the efficiency of local organizations; we do this by providing technical support through capacity building activities in which these local organizations are able to offer high value services with increased competitiveness while adhering to international standards. USAID is supporting approaches to agriculture in Jordan that are ecologically sound, economically viable, and socially responsible" "USAID is proud to support Greater Amman Municipality and other stakeholders' efforts in enhancing the country's agricultural standards that will in turn result in economic growth"
The Vegetables and Fruits central wholesale market - Amman is located on significant traffic access and international roads, a fact which facilitates the delivery of local and imported agricultural products smoothly inside the market.
It is remote from Queen Alia airport by around 15 km, and it is distant from Amman customs department by 3 km only.
The site is also characterized by easy delivery and access of the goods arriving from Aqaba port and Jaber customs department.
The ease of exporting the goods from the market is noticeable, due to its closeness to the ring road encompassing the Capital and leading to the borders
The USAID Jordan Economic Development Program (SABEQ) is a five year broad economic development initiative implemented by BearingPoint, Inc. and a sizeable team of international and Jordanian partner firms.
By both supporting improvements in the business environment and providing assistance to expand innovation and productivity in Jordanian businesses, to support the main objective of building up the private sector as a powerful engine of economic growth.
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Posted by Eman Hassan
