NMK host annual product orientation event in Dubai

The event, which took place over two days covered microphone theory and wired products on the first day, while wireless technology and emphasis on the UHF-R system was extensively covered on the second day.

Over 50 people attended the two-day annual event at the Traders Hotel in Deira. Attendees included representatives from different market segments such as contractors, rental companies, broadcasters and dealers.

The main speaker of the event was applications engineer Juergen Schworer from Shure Europe GmbH, which is the regional office covering the Europe, Middle East and Africa territory. Mr Schworer was delighted to have such a large audience but even more so as they were a lot of interesting applications and projects discussed.

"We were really happy to host the event and welcome Juergen back to Dubai," commented Chicco Hiranandani, Business Development Manager at NMK.

He added, "Such activities help boost the client's knowledge in general theory of microphones as well as give a more in-depth knowledge of the product."

He added, "it goes without saying that this knowledge transfer promotes the use of our products and the proper implementation of it. Ultimately, keeping Shure a market leader in this competitive market."