• HSBC

Philips launches Fashion Iron

  • United Arab Emirates: Tuesday, July 29 - 2008 at 14:20
  • PRESS RELEASE

Philips, a world leader in ironing technology, today launched the ultimate complement to a fashionable wardrobe - that will make it easier for women to look hot every day - the limited edition GC3388 Fashion Iron.

Designed with the stylish woman in mind, the Fashion Iron is stylish and easy-to-use, and is packed with features that offer great results with minimum effort, and an ironing experience that is three times easier than with traditional irons.

As part of the launch, Philips is also celebrating women and their love of fashion by offering a chance to win a fully paid trip for two to one of the world's fashion capitals - Paris. A competition card for the 'sms and win' competition comes with every purchase of the GC4400, GC3300 and GC2500 series Philips steam irons, with the grand draw to be held on August 10th.

"At Philips, we pride ourselves on more than 50 years of experience in designing irons that care for fashionable clothes, and that do not only deliver excellent results, but are easy and comfortable to use,"

commented Vincenzo Ventricelli, Director of Customer Marketing, Middle East and Africa, Philips Consumer Lifestyle.

Ventricelli added, "The GC3388 Fashion Iron is a perfect example of this, as the stylish, patterned iron means women can easily iron their clothes and make their unique fashion look hang properly and their clothing look great - as if it's ready to be debuted on a chic fashion catwalk."

The Fashion Iron is unique, as it easily removes creases with smooth gliding and powerful steam by reaching into tricky areas while ironing safely and comfortably. The GC3388 makes it simple for fashion-loving women to have cared for, fashionable clothing like never before.

"We are continually innovating at Philips to create the best garment care technology in the world- with each iron having to undergo a stringent 600 hours life test - equating to six years of normal usage. This attention to detail not only makes Philips irons the perfect choice for making clothing look hot everyday, but assures Philips of its position as the world leader in ironing technology," concluded Ventricelli.

Be sure to get your Limited Edition Fashion Iron at Carrefour today, while supplies last.
Fashion Iron, by Philips. 
Fashion Iron, by Philips.
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Notes and Media Contacts »

About Royal Philips Electronics:
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 133,000 employees in more than 60 countries worldwide. With sales of EUR27bn in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.

For more information please contact:
MS&L PR, Dubai
Smriti Singh
Tel:+ 971 4 3676156
Fax:+ 971 4 3672615

Lina Al Rashdan
Tel: + 971 4 3676168
Fax:+ 971 4 3672615

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