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"BenQ is perfectly on track, and all working well, we anticipate an overall sales growth of 60% in the second half of 2008. We take pride in our products and our approach being vastly different to those of our competitors that we are seeing the market react positively to that,"
said Manish Bakshi, General Manager, BenQ, Middle East and Africa.
"Going forward BenQ is pursuing an aggressive growth strategy which includes the release of some exciting products as well as continuing to increase our retail presence across the MENA region.
Middle East Sales growth has been further enhanced with the launch of the stylish S32W, S32B and A53 Joybook models. These models feature 13.3" &15.4" widescreen displays, a smooth body with contoured lines and a laminated colour metal coating.
Despite being a new entrant, BenQ Joybooks have a strong presence in the retail segment in UAE, KSA & Egypt. The entire range of Joybook modes are available in most of the retail & dealer outlets including Sharaf Digital, Emax, HyperPanda, Techlink & Computer Plaza in UAE, Carrefour, Spinneys, Compume & Hyperone in Egypt and Emax & Electro outlets in KSA. Soon BenQ Joybooks will be available in Jacky's outlets also.
"Our success in the Retail & dealer market is proof of the fact that our technological innovation is backed by good channel management and the right product and pricing mix," Bakshi said.
BenQ has partnered with leading IT distribution companies across the Middle East including BDL, Saudi Global Computers, International Business Systems and Doha Communications to achieve its growth targets.
"In the retail sector consumers are responding positively to our strong branding which is supported by frequent road shows and the utilisation of our unique BenQ displays in retail outlets," stated Bakshi.
The Joybook range available in the Middle East includes the Q41, R43, A53 S32W & S32B models which feature BenQ's patented UltraVivid Technology to produce vibrant and sharp quality pictures even in variable lighting conditions. They also come with Intel® Core™2 Duo Processors, Windows Vista Premium, wireless connectivity and built in Bluetooth, Webcam and one touch backup processes.
Posted by Ehab Al-Abbadi
