RadioShack and Telefonika partner with Air Miles

The addition of these high profile brands to the extensive range of Air Miles partners will allow customers to earn 1 Air Mile per Dhs1 spent in any RadioShack or Telefonika stores throughout the UAE.

"We are delighted to welcome RadioShack and Telefonika to the Air Miles program,"

said Awny Ahmed, Head of Business & CRM Development, Air Miles Middle East.

Amed added, "RadioShack and Telefonika are leaders in their respective segments and by partnering with Air Miles they are offering their customers additional value in their purchases as well as rewarding customers for their shopping loyalty."

The brands are the latest in a string of high profile and reputable brands selected to join the Middle East's largest loyalty program including the Abu Dhabi Golf Club, Geekay Games, Octane Service Centre and BOSE Sounds.

"Consumer electronics is emerging as a key growth sector in the Middle East. Rising regional disposable incomes, a large and technology hungry expatriate population and a burgeoning tourism industry have led to market reports suggesting sector growth across the Gulf at up to 30% for 2008," said Ahmed.

Ahmed added, "Consumers across the UAE who choose to purchase their household electrical items, mobile phones and accessories from participating Air Miles stores including RadioShack and Telefonika will be earning Air Miles that can be redeemed for a huge range of rewards including travel, homewares, treats and gifts."

"Being a leading retailer in the electronics and mobile phones, Global Link Communications seek to provide an unrivalled service to its customers. We believe partnering with Air Miles shall provide our customers with that extra value added advantage whereby they get the best deals in the market, with the best service and then of course free flights, jewellery and gold, adventure rewards and loads more too, "said Bashar Anabtawi, General Manager, Global Link Communications.

With over 6,000 outlets worldwide, Radio Shack is the Largest Electronics Distributor in the World. The RadioShack product range includes Phones and Radio Communications, Public Address Systems, Audio and Multimedia systems, Audio Visual systems, Batteries and Power, Digital Cameras, Accessories, Cables, Parts and Connectors, Home Entertainment, Computers and Games.

Telefonika is one of the region's fastest growing mobile phone retailers with over nine stores currently located across the UAE. Telefonika stocks a premium range of mobile phones and accessories as well as providing Etisalat services.

Air Miles is free to join and allows members to earn and redeem points in a growing number of partners throughout the UAE, Qatar and Bahrain. Now in its seventh year of operation, Air Miles has over 1.5 million members across the UAE who collect Air Miles from a huge range of quality retailers. Over 80% of Air Miles members have redeemed Air Miles or have enough to do so, making Air Miles the largest and most active retail database in the region.