Local wins herald BWM's launch in UAE

In its first foray overseas, the Australian-based agency has successfully established a firm footing in the UAE following a series of major account wins in Dubai and Abu Dhabi.

BWM Dubai has already secured some of the region's largest clients, including Etisalat and Weyak (Etisalat's interactive brand), Dubai World - including Palm Marine and investment and development firm Mubadala.

Under the lead of Managing Director Anthony Dalton, the agency has been forging business relationships in the UAE since last year, with a view to establishing a permanent presence in the region.

BWM is an independently managed creative and strategic ideas agency, but has partnered with established local communications company BSB (formerly Madco Group).

"While we operate independently, our partner BSB acts as our eyes and ears into local market insights and how to get things implemented here most effectively,"

Dalton said.

"Multi-award winning BWM has been ranked in the top 10 independent creative agencies in the world, and we hope to strengthen this reputation by the work we deliver in the UAE."

Anthony Dalton, who previously spent five years with BWM in Sydney, announced the agency's official launch this month - with smart new premises located at Dubai Media City to house its expanding team.

"BWM Dubai brings together a unique world-class team of strategic thinkers, creative minds and the most dependable project managers," Dalton said.

"We now employ 12 people and can draw upon a skill base in New York, Sydney, London, Tokyo, Amsterdam - or wherever needed - combining the best international expertise with regional insights from the most experienced minds in the UAE."

Working alongside Dalton is newly-appointed Creative Director John McCabe - who has what Dalton describes as "a truly global pedigree" - and Account Director Adam Novak, also previously with BWM in Sydney.