McCabe adds creative spark to BWM in Dubai

As the new Creative Director at BWM Dubai, McCabe is working alongside Managing Director Anthony Dalton.

New Zealand-born McCabe relocated to Dubai in May to join the growing BWM team, now comprising 12 people. BWM Dubai's current clients include Etisalat, Dubai World and Mubadala.

McCabe has gained international experience working in Australasia, Europe and North America. Since last year he has been freelancing as a creative director in Sydney.

Prior to that McCabe spent five years in New York where he co-founded Saatchi & Saatchi's idea-led innovation agency Fahrenheit 212.

During this time he worked directly with the heads of major global brands including Procter & Gamble, Coca-Cola and Ford and sat on the Global Creative Board of Saatchi & Saatchi.

In 2005 McCabe set up a small branded content consultancy focused on content delivery to new convergent media such as 3G phones.

In the nineties, McCabe helped revive the creative fortunes of Saatchi & Saatchi Auckland as Creative Director and also worked at The Campaign Palace NZ. He also worked as a senior writer at The Campaign Palace Sydney and Bartle Bogle Hegarty London.

In his feted 25-year career, McCabe has won hundreds of awards including gold Clios, gold Cannes Lions and British Television Awards.

Dalton said McCabe was a perfect match for BWM in Dubai, since his commitment to great ideas was a good fit with the city's entrepreneurial spirit.

"John is not a conventional advertising guy - he's an ideas man. At BWM we want to come up with amazing ideas to solve business problems for our clients and John's experience, particularly at Fahrenheit 212, will serve him well,"

Dalton said.

McCabe added: "I was drawn by the prospect of working in such an exciting market where there are few limits on innovation. The opportunities are endless in a place like Dubai, which carries little baggage when it comes to creative content."