Jaguar achieves record half year sales

Having sold almost 1,100 cars in the region, Jaguar witnessed strong growth through the newly launched XF saloon and continued success with the other models in the portfolio - X-Type, XJ and the XK sports car.

The best selling model in the product portfolio was the new XF saloon, with initial stock sold out even before its arrival in the region. Sales of the X-Type compact premium saloon were up by 12% and the XK sports car by 10%. The Middle East was one of the most successful markets in the world for the XJ, the flagship saloon of the brand, where it maintained its strong performance.

The strongest performing markets included the UAE, Lebanon, Kuwait and Morocco.

"We are very pleased with our results in a region that is growing at a phenomenal rate and witnessing fierce competition. Two years ago we announced our revitalisation plan and returned our focus to luxury, performance and style - the key qualities that have always made Jaguar cars special. The strong sales success and positive customer feedback is testament of the fact that we are on the right track,"

said Mark Eedle, Regional Sales and Marketing Manager for Jaguar Middle East and North Africa.

Jaguar's revitalisation plan announced over two years ago included the launch of a new design direction heralded by the XK sports car and followed through by the new XF saloon. The XF fuses the style and performance of a sports car with the refinement, space and sophistication of a luxury saloon.

"Jaguar has always been a niche car manufacturer focused on producing a select line-up of beautiful, fast cars that deliver a luxurious and exhilarating driving experience. Together with our importers and their very capable sales and service staff, I'm sure our product offerings will not only continue to meet but exceed customer expectations," added Eedle.