Buzlas has big plans for the Gulf region

The company based in Izmir is planning to open its first regional office in Dubai in 2008. Buzlas is Turkey's largest slush drinks operator with over thousand units running in Turkey alone. In the Middle East, Buzlas® has had several market research operations in the previous years and finally made the decision to enter the region through Dubai. By the regional office in Dubai, Buzlas is planning to expand into Saudi Arabia, Egypt, Kuwait, Bahrain, Qatar, Jordan, Yemen and Oman.

"Beyond Buzlas®, our newest brand Granita® is a premium product; it is not made from any artificial ingredient, only from real fruits. In fact, Granita® is a smoothie experience"

said company's export director, Mrs Derya Yorukoglu.

Yorukoglu described the slush market in the Middle East was "wide open". She said Buzlas will face some competition in the region but believed Buzlas offered more than the competition.

"We have plans to open a series of new offices across the region as our products continue to expand their appeal in the region," said Mrs. Yorukoglu, "Within the next decade we will become one of the most established players in the beverage sector, catering to a multi-national community of customers across the UAE."

"We will offer what has not been offered so far, our own distributor program; this way we can help our customers to install our machines free on charge to their buyers and thereafter we will service the machines and arrange to supply customers with ingredients required for production of the frozen beverages. We will retain the ownership of the dispensers and as a result our customers will not be required to make any investment in equipment."