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Air Miles partners with Delmon Optic and Hearing Aid Centre

Air Miles, the Middle East's leading multi-participant loyalty programme, has partnered with Delmon Optic and Hearing Aid Centre, Bahrain's leading provider of optical products and hearing aids, as part of its focused efforts to add to its growing partner database.

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  • Mr. Badar Khalaf, Director - Delmon; Dr. Mohammed Hassan Khalaf , Managing Director - Delmon and Murtadha Qambar, Air Miles.
    Mr. Badar Khalaf, Director - Delmon; Dr. Mohammed Hassan Khalaf , Managing Director - Delmon and Murtadha Qambar, Air Miles.

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"With companies from across a range of different sectors signing up to participate in Air Miles loyalty programme, it is easier than ever before for our Bahraini Air Miles customers to acquire and redeem points,"


said Dave Battiston, CEO, Air Miles.

"We welcome Delmon Optic to our growing partner portfolio and we are confident that our association will assist Delmon Optic in furthering their presence in the Kingdom."

Beginning August 1st 2008, for every 100 Bahraini fils spent, Air Miles customers will receive two Air Miles on optical products and one Air Mile on hearing aids and batteries.

Customers will be able to redeem miles earned for free flights, gold jewellery, adventure rewards and more.

Established in 1977 Delmon Optic and Hearing Aid Centre currently has nine branches within the Kingdom of Bahrain.

Offering premium brands like Ray Ban and Police for optics and Phonak, Oticon and Starkey hearing aids, Delmon Optic offers specialized customer care and high quality consultation services to all its customers.

Since its inception in 2001, Air Miles, the region's leading free-to-join loyalty rewards programme had grown exponentially to include more than 150 market participants.

With over 1.4 million members enrolled in the UAE, Qatar and Bahrain, Air Miles is the largest and most active retail database in the region.
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Related site: http://www.airmilesme.com

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About Delmon Optic and Hearing Aid:
Delmon Optic and Hearing Aid offers the very best in optical products and hearing aids. Initially established in 1977 with one center in the heart of Manama, Delmon's high level of expertise, customer care, and use of technology made it a leading provider of high quality consultation, products and services. Today, Delmon is located at 9 different branches around Bahrain. Some of the brands offered are: For Hearing Aids: Phonak, Oticon, Starkey; For Optical & Sunglasses: Polaroid, Nike, Ray Ban, Police, GEM, Carven, Lollipops, Teddy Smith, Vudici, XKSO; For Lens: Kodak; For Contact Lens: Acuvue, Gelflex, Bescon, Freshlook.

About Air Miles
Air Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than 1.4 million members enrolled from over 700,000 households in the UAE, Qatar & Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.

Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of the Loyalty Management Group that has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 20 years.

Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Jawad Supermarket, Damas, Al Hawaj, Costa Coffee, Travelex, Bahrain Greetings, Royal & SunAlliance, Avis, Best Western Juffair Hotel, The Home Store, Monsoon, Hush Puppies, Brantano Shoe City, Sun & Sand Sports, Emax and many more.

Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family-days out, adventure experiences, hotel suites and airline tickets.

For further information please contact:

Chandrima Dutta
MCS/Action
T +971 4 3902960
F +971 4 3908161
Eman Hassan Posted by Eman Hassan
Saturday, August 02 - 2008 at 12:38 UAE local time (GMT+4)

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