Doha Bank provides the right fillip to the concept of branding

The theme of the knowledge sharing event was "Branding - The Winning Strategy", focussing primarily on the role played by branding and brand building.

The knowledge seminar forms part of the customer centric knowledge seminars organised by Doha Bank on a regular basis for its clients across the world.

This event marked the beginning of a series of similar events that Doha Bank intends to organise for its clients in the UAE.

His Excellency Sheikh Fahad bin Mohammad bin Jabor Al Thani, Chairman of Doha Bank, said:

"This organising of this event is significant, considering the unprecedented developments taking place in the global financial services industry segment owing to the current global financial scenario. In keeping with the spirit of knowledge-sharing, actively promoted by the Doha Bank in the last couple of years, these customer interactions helps in creating public awareness on how strong branding helps in projecting the mission and values of institutions to win the confidence of the general public within the global financial market space."

Mr. R. Seetharaman, Group Chief Executive Officer, Doha Bank, shared his knowledge and experience on "Innovative Brand Building" including a detailed case study on how Doha Bank in the last couple of years transformed itself into a strong Global Brand.

Mr. Seetharaman highlighted various concepts including how to build successful brand portfolio, internal branding, behavioural branding, managing cross border cultural issues in creating global brands, differentiating the organization, building brand awareness, brand communication and brand metrics.

Further, Mr. Seetharaman showcased the evolution of Doha Bank's strong corporate brand image.

In relation to the same, he highlighted the international and strategic presence of Doha Bank across the globe and the various, corporate social responsibility initiatives undertaken by the organisation.

He also highlighted, by way of showcasing Doha Bank's case study, how branding of products and functional levels integrate with the corporate level branding.