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In his comments on the launch Mr. Al-Hoshan said:
"This move falls within the framework of a series of joined-up projects between SABB and HSBC Middle East, that aims at enhancing the services offered to customers all over the world, utilizing - by all possible ways and means - the excellent and close relationship between the two banks. Through this new Call Centre, SABB will receive Arabic incoming calls from HSBC customers from all over the Middle East, related to credit cards and other banking services enquiries, in addition to answering questions related to marketing campaigns, and contact with prospective and potential customers. This unit is expected to handle 3000 calls per day by year end."
He further added: "This project is a clear indication of HSBC Group's confidence in SABB's ability to offer excellent financial services, which meet the highest international standards. We feel confident that more efforts will be exerted to create new and diverse opportunities to enhance and strengthen our business partnership."
Also commenting on the launch, Mr. Abdulfattah Sharaf, CEO of Personal Financial Services, HSBC Middle East said, "The new call centre is part of our ongoing effort to consolidate call centre operations in the Middle East. Our evaluations have shown that substantial operating efficiencies can be achieved by operating our regional call centre in Riyadh, especially when considering the administration, training and technology required to operate a world-class centre."
SABB's current call centre operations have won global recognition, being among the world's best. At the "2007 World Call Centres Awards", SABB won the silver medal for best call centre in Europe, the Middle East and Africa, and the silver medal for "Best Call Centre" among medium sized operations, in addition to the award of "Best Outbound Campaign".
Posted by Eman Hassan
