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Nakheel announces Balducci's partnership

Nakheel, a Dubai World company and one of the world's largest and most innovative real estate developers, has announced a partnership with leading US food retailer Balducci's to open the company's first stores in the Middle East.

  • United Arab Emirates: Monday, August 04 - 2008 at 14:04
  • PRESS RELEASE


Balducci's.
Balducci's.


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In conjunction with Nakheel Retail, Balducci's will open its doors for the first time later this year in Phase 1 of Dubai Mall, with a further two stores scheduled to open in key locations in Dubai to be announced at the end of the year.

In addition, Nakheel and Balducci's plan to expand into further locations throughout the Middle East.

Balducci's is one of the largest speciality food companies in the United States, with 10 stores on the East Coast and a heritage that dates back to 1916.

The food retailer's focus will be on having the freshest produce and exotic products not easily found in Dubai as well as their own private label, which guarantees gourmet quality at a reasonable price.

From imported cheeses and seasonal vegetables to freshly made soups and speciality sandwiches made from the finest ingredients, Balducci's is a name that is synonymous with quality cuisine.

Graham Dreverman, Group Managing Director, Nakheel Retail said:

'Nakheel has a policy to partner with the best brands in the world and Balducci's is no exception. Balducci's bring with them an outstanding reputation and we are extremely pleased to have entered into this partnership bringing such culinary and shopping excellence to the Middle East.'



Barbara Parasco, Chief Executive Officer, Balducci's said: 'We are thrilled to be partnering with Nakheel and are excited about bringing our business to consumers in Dubai. Our products appeal to a universal audience, not just Americans.'

The stores will be operated by Nakheel Retail Food & Beverage, one of four integrated retail divisions of Nakheel Retail, which is aimed at delivering a diverse market of cuisines from around the world to its owned restaurant concepts that will specialize in individual food types.

To ensure the highest consumer standards, these concepts will be 100% operated by the Food and Beverage business unit, with the intention to become the largest and most diverse operator in the UAE within five years.




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Notes and media contacts

Further information can be found at www.nakheelmediacentre.com


For more information please contact:

Four Communications
Tel: +971 (0)4 362 5129 / +971 (0) 55 985 3375/77

Nakheel
Gemma Mitchell, PR & Communications Executive
+971 4 368 6946 / +971 (0)50 553 8201
Eman Hassan Posted by Eman Hassan
Monday, August 04 - 2008 at 14:04 UAE local time (GMT+4)

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This Article was updated on Tuesday, August 05 - 2008


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