Rotana increases presence in Saudi Arabia

The Kingdom of Saudi Arabia has increased focus on developing its tourism industry based on the remarkable economic growth achieved in recent years.

KSA has the appropriate cultural, educational, and social foundations to attract both regional and international tourists.

The outbound business from Saudi Arabia represents over 6 million travelers with 80% of them traveling to the Middle East.

The Middle East is the most important region for Saudi outbound tourism since Saudis are normally motivated to travel to destinations in which they are comfortable and where the language, culture and food are familiar to them.

The top 6 destinations in the Middle East for the Saudi market are Bahrain, Kuwait, Jordan, Dubai, Egypt and Lebanon. Rotana is present in all of them with existing properties and future projects.

Mr. Michael Marshall, Corporate Vice President - Sales & Marketing for Rotana said:

"For Rotana, the GCC market represents over 40% of its clients and Saudi Arabia leads this segment. Based on all the above facts and the growth of the Saudi market, we are setting up our Sales Office in the Kingdom, which will assist with our expansion in Saudi Arabia and will take care of the inbound and outbound business. The objective is to increase the share of Saudi business / leisure outbound travellers to all Rotana properties. The office will be located in Jeddah and will serve a double purpose, one targeting the international travellers (corporate, leisure, business meetings etc.) whilst supporting the Makkah property, Al Marwa Rayhaan."

On the awareness side, the outbound office will assist in supporting the new Rotana brands.

This brand revitalisation was essential to ensure differentiation between the various products.

Rotana Hotels & Resorts' focus is on holidaymakers looking for quality accommodation and entertainment.

Centro Hotels by Rotana delivers superior accommodation at an affordable price.

Arjaan Hotel Apartments by Rotana are all-suites hotels, designed with the longer-stay traveller in mind.

Rayhaan Hotels & Resorts by Rotana is an innovative new hotel concept offering an alcohol-free environment.