FranExcel named as official marketing firm for FIBE 2008

Furthermore, FranExcel's leading international franchise publication, The Franchise Marketplace, has also been named as the Official media partner for the event, which will highlight the growing franchise market in Jordan.

Franexcel has signed an initial two year agreement, which will also see the company market and support the event in 2009.

Speaking on the appointment, FranExcel CEO Sary M. Hamway said:

'We are so honoured to have been chosen by Conxepts Event Management, the organizers of the Amman franchise event, as their Official Marketing Firm. FranExcel has always supported regional events in the Middle East and we hope to see this event become one of the most important franchise events on the regional and global calendars.'

FranExcel and The Franchise Marketplace will help promote the event, as a whole, to an international audience of franchise professionals and will consult with the organizers to create a winning formula for the event.

'We are very proud of the growth of our publication and our franchise event services and this new appointment shows to us how far we have come in the global franchising market,' Mr. Hamway added.

The franchise market has grown from strength to strength in Jordan and the country is seen as an excellent business gateway to the northern Middle East region. A number of international franchise brands use Jordan as a test market for the whole region, given its stable economy and acceptance of international concepts. The country is seeing major growth in all areas of its economy, with a number of new major projects planned for the country.

FIBE 2008 will take place at the ZARA expo Centre at the Grand Hyatt hotel in Amman, Jordan on the 21-23 October and will feature international exhibitors looking to enter the Jordanian market, as well as home-grown franchise concepts looking to expand both regionally and globally.

Full details of the event can be found by contacting FranExcel directly.