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The customer also stands a chance to win gold coins every week. This in addition to special offers, cross promotions, discounts and new product launches combine to ensure a memorable experience for shoppers this DSS which ends on the 22nd of August, 2008.
Mr Nilesh Khalkho, CEO, Sharaf DG comments:
"DSS has been a very successful initiative by the government to attract tourists and Sharaf DG has capitalized on the popularity of the festival by offering shoppers excellent value coupled with a unique experience through it's 'DSS Chill Thrills' promotion. What better way to escape the soaring temperatures of Dubai summer than to treat yourself and the family to an enjoyable day out at Dreamland Aqua Park or head to 'Chillout' - the newest fashionable hangout in Dubai. The fantastic value proposition of our promotion and other customer-focused initiatives like 100% consumer finance on 'big-ticket' purchases have led to a record footfall and sales this summer at our stores."
As part of it's DSS activities, Sharaf DG launched the 'Annihilator' PC - the world's fastest gaming PC in addition to a host of latest tech gadgets. Exclusive and astounding offers include among others the Casio Z8 Exilim camera, a free 32" BenQ LCD TV with the purchase of a 42" BenQ LCD TV and two LG mobile phones for a combined package price.
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Posted by Siba Sami Ammari
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