Air Miles set to shine as Damas extends association

Now, Damas customers will continue to enjoy the wide range of rewards and incentives from Air Miles on all transactions.

"In Air Miles we have gained a long-term strategic partner with a very strong track record and have extensive experience with partners worldwide,"

said Tawhid Abdullah, Managing Director, Damas.

"The importance of a loyalty programme in this fast paced retail scenario is growing like never before.

Since we partnered with Air Miles, we have experienced growth in average consumer spend and a massive rise in our customer base. We believe that this is in no small part down to the Damas - Air Miles alliance which provides extra value to our existing customers and adds impetus to acquiring new customers."

So far, Air Miles has attracted over 150 market leading participants from a plethora of retail sectors.

The company is very selective about choosing brands that are both accessible to consumers and bring credibility to Air Miles.

"The contract renewal not only underscores Air Miles' position as the Middle East's leading shopping loyalty programme but highlights the benefits of a coalition programme to retailers in an increasingly competitive market,"

said Dave Battiston, CEO, Air Miles.

"Damas is a great example of how Air Miles can work successfully with a top retailer when it is used effectively. We are delighted to continue to support Damas' customer-focussed reward policy during the next three years and beyond across the Middle East to ensure that the objectives are met."

Damas is one of the first participants to have joined Air Miles in the Middle East when the reward programme was launched in 2001. Currently Damas has over 200 outlets conveniently located in every major shopping mall and 5-star hotels within the U.A.E, Qatar & Bahrain. The outlets are in three main categories: Damas 18kt, Damas 22kt and Damas Les Exclusives Boutiques, housing over 100 international and in-house brands.

Air Miles have lifetime validity and can be used to collect miles at participating outlets across the UAE, Qatar and Bahrain. As the only free-to-join loyalty programme, Air Miles helps members increase their balance and redeem miles for fantastic rewards and experiences ranging from jewellery to adventure trips to electronic and electrical items.