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The new service provides the thousands of Europe-based fans from the sub-continent a chance to follow top international cricket series involving India, Pakistan, Sri Lanka, Australia, South Africa, England and the West Indies. Ten Sports is the biggest broadcaster, syndicator and producer of international cricket globally.
The first major cricket series on Ten Sports in the offing for the European viewers will be India's tour of Sri Lanka in August, where India will play one Test match and five one day internationals.
A delighted Chris McDonald, CEO, Taj Television Limited, said: "Ever since we launched Ten Sports, we have received mails from fans across Europe asking for the channel."
McDonald said:
"After six years of our operations, we are pleased to finally launch our European service. Judging from the number of queries we have had, Ten Sports is already a very well established brand in Europe, and we are happy that our viewers there can now watch the best of cricket and other sport on Ten Sports."
"In Spize TV, we have a very strong partner, who has intelligent and aggressive plans to reach the south Asian population throughout Europe," he added.
Amitabh Sharma, Vice President of Spize TV said: "We were very happy that TEN Sports selected Spize TV and has joined our platform. TEN Sports enjoys an excellent reputation worldwide and there was considerable pent-up demand in Europe. Additionally, Spize was pleased with the synergies Ten Sports offers with the various South Asian bouquets available on Spize TV".
Spize TV is a UK-based company with Indian entertainment group Pyramid Saimira (India stock exchange: PSTL ) , holding a majority stake in the company. Spize packages Asian and niche content for DTH subscribers and is beamed from Eutelsat's EuroBird-9 and HotBird satellites. The enlarged Spize is expected to add Chinese and Spanish-language channels to its current offering of Urdu, Hindi, Punjabi, Bangla and Gujarati bouquets and a South Indian bouquet of Tamil, Telugu, Malayalam, Kannada, and Singhalese and Malay channels.
Posted by Siba Sami Ammari
