Dubai First partners with Emirates NBD to provide enhanced convenience to customers

Under the agreement, Dubai First customers can now settle their monthly credit card bills at any of the ENBD cash deposit machines (CDMs) available at 80 locations across the UAE. Payments made through the ENBD CDMs will reflect immediately on the card member's account. The service is offered to Dubai First card holders without any additional charge.

Ravi Bhardwaj, Country Corporate Officer, Dubai First UAE, said:

"We are pleased to partner with Emirates NBD, one the largest and more renowned financial institutions in the region. Maximising convenience for our customers is an essential component of our value proposition and we are confident this alliance will help strengthen our brand with our rapidly growing customer base."

The agreement brings the total number of payment locations in Dubai First's nationwide network to 325, including the branch networks of Al Ansari Exchange, UAE Exchange, Al Fardan Exchange, Al Ghurair Exchange, Al Rostamani Exchange, Redha Al Ansari Exchange, Wall Street Exchange and select ENOC/EPPCO service stations.

Launched in 2007, Dubai First has been consistently leading the consumer finance sector in the UAE to higher standards. The company has successfully launched several ground-breaking products such as the Royale Card, the Cash Back Credit Card, Business Credit Card for small and medium enterprises, and QuickCash Personal Loans.

With an aim to become a market leader in consumer finance in the region, Dubai First extends financing solutions for consumers and businesses alike. Dubai First's vision is in line with Dubai Group, its parent company, which has evolved as a forerunner in the development of Dubai's financial industry.