Liz Claiborne launches new range for plus-sized women

Notes and media contacts

About Liz Claiborne:
A modern classic American apparel brand, was launched in 1976 and stands today as the essence of modern feminine, timeless and casual sportswear with a twist.

Liz Claiborne is a companion for all the different areas in a woman's life, dressing 'her' from work to weekend, head to toe. The apparel line encompasses everything a woman would need in her wardrobe, from branded essentials to exquisite fashion styling, all at a price level that women can afford. Complemented by an entire range of accessories, cosmetics, fragrances and jewelry, Liz Claiborne is a brand that combines value of class and style with sensibility and understatement.

About MAF Fashion
MAF Fashion represents a natural progression in the development of the Majid Al Futtaim Group. With significant infrastructure already in place, MAF Fashion is building a successful fashion business by acquiring rights for prominent brands and developing their presence in the Middle East, Levant, and North Africa.

Early in 2006 the first fashion group to benefit from this venture was the internationally renowned women's wear designer Liz Claiborne with her various brands: Mexx, XX by Mexx, Lucky Brand Jeans, Juicy Couture, Monet and recently independent brands such as Fat Face and Jane Norman. MAF Fashion has also developed a discount format called Fashion for Less.

MAF Fashion owns and manages 90 free-standing stores across nine brands and six countries including a number of department store concessions trading under the Liz Claiborne brand names of which Mexx is currently the most prominent. This year the company has plans to open a further 25 stores.

For more information, please contact:

Helen Ross/Eisha Anand
Polaris Public Relations
P. O. Box 32838, Dubai, UAE
Tel: +9714-3415555; Fax: +9714-3415588