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Customers using the Dubai eGovernment portal to make ePayment transactions from August 1 to October 22, 2008 will automatically be included in the raffle, with a random draw to select winners. Departments that will be participating and sponsoring the prizes include Dubai Police, Dubai Municipality, Dubai Department of Tourism and Commerce Marketing and Dubai Electricity and Water Authority. Daily prizes include helicopter trips to get aerial views of Dubai, three-night stay in 5 star hotels in Dubai, electronic and entertainment devices and more.
"Dubai eGovernment has been constantly introducing innovative measures to maximise adoption of electronic services, which has resulted in a steady increase in the number of online transactions each year. This raffle promotion reflects the creativity and commitment of Dubai eGovernment as it champions the shift towards eGovernance,"
said Salem Al Shair, eServices Director, Dubai eGovernment.
Participating departments have been required to do two months of pre-event marketing promotion to create awareness and remind customers to keep their transaction numbers. Each department will pick ePayment services to include in the promo and will conduct its own separate raffle to determine a daily winner. Dubai eGovernment will support the departments by displaying daily results generated via an online draw application on a plasma screen to be placed at the Dubai eGovernment stand at GITEX 2008.
Launched in 2001, Dubai eGovernment envisions the eventual integration of individually automated government departments under a single eGovernment, catering to both business and federal interests. From an initial lineup of 14 eServices, Dubai eGovernment now offers more than 2,000 eServices.
Posted by Anne-Birte Stensgaard, Senior News Editor
