Media Agency Middle East secures media representation rights for ICC Champions Trophy

MAME has won these rights from Arab Research and Media Service (ARMS) / Arab Digital Distributors (ADD) through a bidding process which was contested by agencies from the region. Earlier this year MAME had also won the representation rights for the IPL 2008, which has been a huge success. The ICC Championship would be played in Pakistan from 11th September 2008.

ICC Champions Trophy, which is popularly known as mini world cup, is a popular event in the cricketing world. After the IPL 2008, the ICC championship is the next big cricketing event, with teams from Australia, India, Pakistan, West Indies, South Africa, New Zealand, Sri Lanka and England battling it out on the fields in 15 One Day Internationals, to win the coveted tournament.

The partnership between ARMS / ADD and MAME will highlight ICC event available to cricket fans across the Middle East. These arrangement promise to extend the popularity and reach of ICC events, heightening the international game of cricket to the region and promising unmatched coverage to audiences, while continuing to strengthen its popularity in core cricket territories & viewer base.

Commenting on attaining the ICC Champions Trophy 08 rights in the region, Mr. Bipin Pathak, Managing Director & CEO, MAME, said: "ICC Champions Trophy is the mini world cup. The popularity of the game in this part of the world is huge because of the multi cultural population living here. GCC countries have people of over 160 nationalities living here. Moreover a vast majority of the resident population comes from cricket crazy countries like India, Pakistan, Sri Lanka, Bangladesh, Australia, UK, South Africa and New Zealand. Their passion for the game is unrivalled. This is a perfect avenue for brands & products to reach out to their target audience and MAME with its extensive knowledge of media consumption habits in the region and experience in handling cricket properties is confident of delivering value to its advertisers as well as viewers across the region."

According to Mr. Pathak, MAME is perfectly positioned to leverage its regional experience and keen insight into media consumption habits to help its clients introduce their products and services in a fast-growing market through effective communication strategies targeted at a global audience. It offers single-window media representation services at the local, regional and international levels covering both the electronic and print media.

The Media Agency Middle East (MAME) electronics division features largest electronic media window in the region for the Asian channels, offering complete end-to-end television solutions.