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Audi Saudi Arabia to open an integrated car complex in the Eastern region
- Saudi Arabia: Monday, August 11 - 2008 at 07:36
- PRESS RELEASE
The Saudi Arabian Marketing and Agencies Company (SAMACO), agents for Audi cars in the Kingdom, is to open an integrated complex for Audi cars in Al Khobar city.
The new complex shall consist of the regional headquarters of the company, a large showroom for new car models and a six thousand square metres Audi Service Centre. The complex shall also incorporate a Paint and Repairs Centre, a large spare parts warehouse, consistent with Audi's booming regional sales, a one hundred outdoor car park and a two hundred shaded car park for cars delivered for servicing and new cars.
Commenting on the company's move, Mr. Mansoor Al Udwan, Regional General Manager for the Eastern Region, SAMACO, said that Audi's strategic plans as laid down by SAMACO, are commensurate with the large growth in car sales and rising demand for luxury cars. This is due to the rising numbers of customers wishing to own exclusive cars in the Eastern region, hence the need for an integrated complex providing the highest levels of before and after sales services.
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Notes and media contacts
About AudiAUDI AG sold a total of 964,151 cars in 2007 and thus achieved its twelfth consecutive record year. With revenue of €33,617m and profit before tax of €2,915m, the company attained its best figures ever. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). At the end of 2007, production of the Audi A6 started in Aurangabad, India. The company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese, Italy, and quattro GmbH in Neckarsulm. Audi employs about 54,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2bn each year in order to sustain the company's technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to nearly double the number of models in its portfolio by 2015, from the 25 currently on offer to 40.
AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005: Audi Middle East. Sales in the Middle East rose by 38.2% to 6,380 cars in 2007 (2006: 4,616). The current Middle East model range comprises the A3, A3 Sportback, A4 Saloon and Cabriolet, the A5, A6 and S6, TT Coupe and Roadster, the A8, S8, the Q7 and the R8.
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Posted by Anne-Birte Stensgaard, Senior News Editor
