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Saturday, November 14 - 2009

Splash launches cool school inspired collection

  • United Arab Emirates: Monday, August 11 - 2008 at 10:46
  • PRESS RELEASE

Go back to school in style! Splash, the Dubai-based fashion retailer is offering a collection that epitomizes everything that's cool about being in school.

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This trendiest twist to school staples will be hitting Splash stores across the UAE on August 1st, 2008. Whether you're a student or not this collection is bound to make you the coolest in your clique.

Trendy short check skirts, much loved plaid sweaters, stockings & pleated skirts for girls and tweed pants, waist-coats, plain shirts and sweat-shirts for boys are among some of the key looks highlighted in this funky range.

The collection is complete with special school-inspired accessories like panty pouches, varsity ties, caps and university logo & badge filled handbags.

But it doesn't stop there! Splash will also be launching the "Splash Design It" competition in association with Centre Stage Management's (CSM) Back2School fest, a day-long event which will include fun activities as well as a concert with an international young artist.

The anticipated fun festival will be held on the 17th of October, 2008 where the Grand Prize for the 'Splash Design It' winner will get a complete wardrobe makeover - courtesy Splash.

That's not all; the winning design will also become the official T-shirt of the Back2School fest! 15 other winners will receive goodie bags and gift vouchers - from Splash.

This competition is open to anyone below the age of 18 with a flair for design. All they have to do to participate is to collect the entry forms from the nearest Splash store, draw their design based on the theme 'SHOUT.SHARE.LIVE.UNITE' and drop it back at the store. The competition is open from the 1st of August till midnight (UAE time) on 23rd September, 2008.

Raza Beig, CEO of Splash commented:
"We at Splash feel strongly about connecting with the youth and promoting their creativity. The "Splash Design It" competition is a great way to give kids a fun summer activity and award them a priceless opportunity to showcase their ingenuity on a broader scale. Design is a prominent aspect of our business, so sharing that with youngsters and giving them a platform to design aligns perfectly with our philosophy. We hope to involve kids of all ages and can't wait to see what talent the region has to offer."
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Notes and media contacts

About Splash:
Starting with just one store in 1993, the fashion house is now a leading retailer in the GCC with headquarters in Dubai and a retail network of 71 Splash stores and 54 brand stores across the region. Splash showcases popular in-house collections for men and women through brands such as MS, Nexus, Maxim, Retro, ZYNC and Scarlet. It also retails international brands such as Maui and Sons and Yishion. Splash is also the exclusive licensee for Lee Cooper and Kappa in the Middle East; as well as the franchisee for Bossini in Kuwait, Bahrain and Saudi Arabia.

Splash has been honoured with many significant accolades, such as the Retail ME Award for the best 'Marketing Campaign of the Year' in 2006 and 2007 as well as the 'Business Excellence' award. Splash has also been listed as one of the "Top 40 Arab Brands" in a Forbes Arabia research and recently bagged Silver at the Dubai Lynx Awards for its innovative website.

For more information, please contact:
Huda Al-Baseer
Matrix Public Relations
P.O. Box 54250 Dubai, UAE
Tel: +971(04)343 0888
Fax: +971(04)343 2226

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