• HSBC

Postcard Millionaire to celebrate 100th draw

  • United Arab Emirates: Monday, August 11 - 2008 at 11:43
  • PRESS RELEASE

Postcard Millionaire (PM), the nation's most acclaimed win promotion to cultivate and promote the use of postcards, prepares to celebrate its one hundredth weekly draw scheduled to take place on the 3rd September.

The concept of Postcard Millionaire is organized by Emirates Post and managed and run by The Millionaire Co. (TMC).

The Millionaire Co. is gearing up with exclusive promotions for a month long celebration. Purchase of Postcard Millionaire packs from 30th July to 2nd September will entitle the buyers to draws for gold voucher from Aabharan Jewellers and from Tefal.

Additionally the customers will have chances to win home appliances vouchers each week from renowned brands like Moulinex, Rowenta, Tefal and Krups respectively.

Every 100th SMS registration, 100th caller to the TMC call center and 100th online registration will also receive fabulous prizes. A special draw has also been tailored for Postcard Millionaire customers who have the number '100' on any of their valid ids like Labour card, Visa, Health card or Passport.

"It is exhilarating that we are just a few weeks away from the 100th draw of Postcard Millionaire. PM was tailored to encourage the use of postcards in the country and along with achieving this objective it has also risen to become the most acclaimed win promotion in the region. Exciting promotions have been lined up for the customers of PM during the month long celebration en route to the much awaited draw date. It brings an immense sense of pride to know how Postcard Millionaire has evolved as a household name in the UAE and the trust placed in it by its patrons,"

said Christian Franzelin, CEO - The Millionaire Co.

Postcard Millionaire began in 2004 and has grown strength to strength since then. The promotion has weekly winners and quarterly winners. Throughout the year Postcard Millionaire has special promotions tailored during different months and occasions.

Residents from all over the UAE and visitors have a chance to win during the fourth edition of the Postcard Millionaire campaign, with the purchase of Postcard Millionaire pack. Participants are eligible for entry into one weekly draw and a quarterly draw.

The 4 postage paid postcards which can be availed from every Postcard Millionaire pack can be sent to any part of the world. The postcards offer a variety of designs and can be availed from any Emirates Post branch. In addition to the postcards, winning opportunities are also available through instant scratch and win prizes, which include instant cash, gift coupons and vouchers. Winners are notified by the campaign organisers and draw results are available online. Consumers can also enquire about the winning numbers via SMS, by sending their registered PIN number to 6117.

Aabharan Jewellers is the key supporter of Postcard Millionaire campaign. A dedicated phone line 600 566 566 and website can be accessed by people interested in finding out more about Postcard Millionaire or the winning numbers.
 
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Notes and Media Contacts »

About The Millionaire Co.:
The Millionaire Co. is a UAE based company specializing in holistic retail marketing expertise, customer relations and promotion management. Creating a unique and winning brand requires intensive and strategic promotions planning. The Millionaire Co. is the first such promotional management agency in the UAE and brings extensive knowledge in logistics, mechanics, distribution, product design, customer behavior, raffles, consumer education and brand enhancing.

About Emirates Post:
Emirates Post, one of the most dynamic postal organizations in the region, was converted from General Postal Authority into Emirates Post Corporation on May 29, 2001, under a federal decree. This gave it a mandate to become a commercially vibrant organization providing high quality services to the public and the corporate sector. Emirates Post has developed innovative new services, diversified its offering and established alliances with global postal corporations. Emirates Post has a network of 84 post offices across the country. Emirates Post's diversified offering includes mail fulfillment, utility bill payment services, government services, direct mail, banking, retail services and money exchange & remittances.

About EMP:
Emirates Marketing & Promotions (EMP), an Emirates Post subsidiary, was launched in 2005 to provide state-of-the-art integrated solutions in direct marketing and promotions. Its core activities include distribution of messages through P.O. Boxes, promotional postmarks for corporate clients; call centre management for companies as well as sales promotions. EMP is driven by a mission to create a direct communication channel between businesses and consumers by adopting global best practices in direct marketing. It has the expertise and technology to provide integrated solutions by managing the entire chain, ensuring that the client's project is delivered with precision and on time.

For further information, please contact:
Shinoj Shamsudheen
Senior Consultant - media relations
Concept pr fz llc
P.O. Box 30929 Dubai, UAE
Dir: +9714 390 39 46
Phone: +9714 390 31 31
Fax: +9714 368 80 53

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