CRYSTALLIZED Arabian Creation Award to be held on concluding day of Sheila and Abaya Fashion

The CRYSTALLIZED Arabian Creation Award will also be held on the same day where an eminent panel of judges will choose from among ten promising designers for the prestigious Award organized in cooperation with Swarovski Middle East.

The panel of judges includes Naveen, designer at HANAYEN; Sohad Acouri, Haute Couture designer; Ghania Azzam,_Head of Fashion & Beauty Department at Zahrat Al Khaleej; Surbhi Jaggi,_Creative Service Centre Designer at Swarovski Middle East; and Shaikha Al Jassmi, Senior Events Coordinator at Dubai Shopping Festival Office.

On the third day of the show, fashion label HANAYEN, and prominent designer Ayesha Ali Yateem showcased their collections. HANAYEN was established in 1990 by Nader Nouraei at Al Ghurair City and the company has since grown to retail in sheilas and abayas in Abu Dhabi, Al Ain, Sharjah, and Oman.

Ayesha Ali Yateem graduated in Interior Design from American University, Dubai, in 2006 and thereafter pursued a fashion design course in London School of Fashion Design. Fully occupied with her family establishment, Al Bait Al Bahraini LLC, the designer aims to tap into the high-end markets.

Shows for the final day of Sheila and Abaya Fashion (August 11)

The final day of the fashion event features collections of fashion label M&A and N Collection. M&A Abaya Art presents a unique mixture of charming, elegant and gorgeous collection of abayas and sheilas. A regular in fashion shows, the label employs a wide variety of high quality fabrics such pure silk, French dantelle, natural leather, natural animals fur, and natural materials like feather, seashells, coconut shells, real stones, and pearls .

N Collection is a unique brand for designs created by UAE designer - Nadia Ahmed, who started designing sheilas and abayas as a hobby for her family and close friends. The work of art created at N Collection is exclusive and unique with each design produced in limited quantities.