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Tuesday, November 24 - 2009

Emaar Misr signs MoU with The Ritz-Carlton Company LLC

Emaar Misr for Development S.A.E, the wholly-owned country subsidiary of Emaar Properties PJSC, has signed a Memorandum of Understanding (MoU) with The Ritz-Carlton Company LLC of Chevy Chase, Md., to manage a beachfront resort in Marassi, Egypt scheduled to open in 2012.

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  • Artist sketch of Emaar's Misr Marassi Masterplan.
    Artist sketch of Emaar's Misr Marassi Masterplan.
The 6 km seafront land featuring the luxury resort is considered among the finest beaches in the region and stretches across the picturesque Sidi Abdel Rahman Bay on the Mediterranean.

Mr Sameh Muhtadi, Chief Executive Officer, Emaar Misr for Development S.A.E, and Mr Bob Kharazmi, Senior Vice President - The Ritz-Carlton International, signed the MoU, in Cairo, recently. As per the MoU, the proposed development will include a 150-room resort and 50 private villas, all in close proximity to a world-class golf course, thus bringing in the sheer luxury of golf-side living in a seafront environment.

Mr Muhtadi said:
"Marassi is one of the premier mixed-use communities in Egypt, and every component of this world-class project has been carefully planned to create a distinctive lifestyle experience. Sidi Abdel Rahman is the most historic beach in Egypt and is a much-preferred Mediterranean tourist destination. Our MoU with The Ritz-Carlton calls for developing a luxury resort to further consolidate Marassi's appeal to tourists and residents, and contribute to the region's prosperity."


Mr Kharazmi said: "The Ritz-Carlton is very excited at the prospect of developing Marassi, in partnership with Emaar Misr. We have set benchmarks for outstanding service and surroundings throughout the world including the Middle East. With the exceptional beachfront location, the many luxury amenities available and the ease of access from key European nations, this is a project with great potential for the growing collection of signature Ritz-Carlton resorts."

Mr Marc Dardenne, Chief Executive Officer for Emaar Hospitality Group, said: "Emaar Hospitality Group works with global partners to ensure the highest standards in hospitality and leisure in Emaar's master-planned communities. The Marassi resort, managed by The Ritz-Carlton, will be a sterling addition to the roster of Emaar Hospitality Group."

The Ritz-Carlton at Marassi will be an elegantly designed resort that derives architectural and functional inspiration from its surrounding beachfront location. The resort will feature an extensive array of amenities including international restaurants and beverage outlets, and a spa. The proximity to a golf-course will give guests added leisure options. They can also pursue marine sports at the Marina Club in Marassi, which is the only one of its kind in the region.

Marassi has already emerged as a much-preferred leisure destination with a beach club set by the calm bay of Sidi Abdel Rahman. The Marina being developed has its own dry storage facility making it a preferred destination for marine sports and sailing enthusiasts.

The EGP9.92bn (Dhs6.39bn, $1.74bn) Marassi is a Mediterranean-styled self-sustaining lifestyle neighbourhood, easily accessible from Alexandria Burj El Arab and El Alamein airports, both offering direct connections to major European cities. The project is also in easy proximity to historic sites and offers residents the choice of desert safari, eco-tourism and diving pursuits.

The 6.25 million sq m gated community features premier leisure amenities including a world-class beach resort, a vibrant town centre, marina, golf course and hotels set amidst lush greenery and lagoons.

Emaar Misr is one of the largest investors in Egyptian real estate with an investment portfolio of EGP31.67bn (Dhs20.33bn; $5.54bn), and is developing the EGP12bn (Dhs7.7bn; $2.1bn) Uptown Cairo; the EGP5.75bn (Dhs3.67bn; $1bn) residential community located at the fifth district New Cairo City; and the EGP4bn (Dhs2.56bn; $700m) commercial cum residential development on the Cairo - Alexandria desert road.
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Notes and media contacts

About Emaar Misr for Development S.A.E:
Emaar Misr for Development S.A.E is the wholly owned subsidiary of the UAE-based Emaar Properties PJSC, a global property developer with a collective presence in over 36 markets spanning the Middle East, North Africa, Pan-Asia, Europe and North America.

Emaar Misr is one of the largest foreign direct investor in Egypt's real estate sector with an investment portfolio of EGP31.67bn ($5.54bn). Emaar's expansion into Egypt is in line with the company's Vision 2010 to become one of the most valuable companies in the world.

Emaar has identified Egypt as a key market for growth, and has announced four key projects: The EGP 12bn ($2.1bn) Uptown Cairo; the EGP9.92bn ($1.74bn) Marassi, a 1,544-acre tourist and residential destination at Sidi Abdul Rahman; the EGP 5.75bn ($1bn) residential community located at the fifth district New Cairo City; and the EGP4bn ($700m) commercial cum residential development on the Cairo - Alexandria desert road, which also features the largest outdoor shopping and entertainment destinations in the country, Cairo Gate.

About The Ritz-Carlton:
The Ritz-Carlton Hotel Company, L.L.C. of Chevy Chase, MD operates 70 hotels in the Americas, Europe, Asia, the Middle East and Africa. Over 30 projects are under development around the globe with future openings including Sanya, Guangzhou and Rancho Mirage. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award, which recognized outstanding customer service. For more information, contact The Ritz-Carlton toll free reservations line at 1 (800) 241-3333, visit the company web site at www.ritzcarlton.com, or consult a travel professional.

About Emaar Hospitality Group LLC:
Emaar Hospitality Group LLC, the wholly owned subsidiary of Dubai-based global property developer Emaar Properties PJSC, manages the company's growing roster of hospitality and leisure projects. Emaar has expanded into hospitality and leisure in line with its Vision 2010 to become one of the most valuable companies in the world through a two-pronged approach of geographic expansion and business segmentation.

With a total portfolio of hospitality assets of development value $1bn (Dhs3.67bn), Emaar Hospitality owns and manages a diversified portfolio of hospitality assets such as hotels, serviced residences, golf resorts, Dubai Polo and Equestrian Club, recreation clubs, the Dubai Marina and associated yacht club.

Emaar Hospitality Group's vision is to be recognized as the premier global provider of personal, innovative and memorable lifestyle experiences.

For further information, please contact:
Roisin Lillis/ Sameh Selim
ASDA'A Public Relations
Tel: (+202) 33366 157

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