Nair relaunches with new look and feel in the Middle East

The new look and feel is now reflected in the design, trendy packaging and enhanced product formulation that provide amazing satin smooth silky skin.

"The Middle East has always been an important market for us, and we are looking to develop our business further. The revamped brand is a result of our active investment in ensuring that our consumers receive the best quality product at a reasonable price," said Mr. Alex Vidal, Export Manager, Church & Dwight UK.

First introduced in 1940, Nair has established itself as a symbolic brand having revolutionized the method of hair removal and making it possible to get radiant, smooth skin without the problems of nicks, cuts or bumps. Nair products, by Church & Dwight UK, enjoy a solid position in the region and are marketed by Areen Middle East, regional master distributor for Church & Dwight in the ME region.

"We are extremely excited to unveil the re-energised Nair product range in the Middle East. Nair has always dedicated itself to continuous innovation; which reflects in the way we have evolved with our consumers. We are confident that new Nair will not only satisfy the current consumers but will also attract new users who are looking for an excellent quality product," said Mr. Ashraf Khairallah, Church & Dwight Business Unit Director, Areen ME.

With an extensive product range, Nair offers products that suit and cater to different body parts and skin types in product formats that include tubes, sprays, jars and wax strips in rose, lemon, sensitive and moisturising variants. Nair is dedicated to using the most advanced technology that helped establish the brand over the years.

In addition to Nair, Church & Dwight produce and market a number of toiletry and personal care products including Arm & Hammer toothpaste, Femfresh intimate hygiene, Pearl Drops dental hygiene, Spin Brush toothbrushes and many more.