Ibn Battuta Mall launches ambitious tourism initiative

The mall kick-started the project with the introduction of a dedicated bus service targeting the city's hotels and offering complimentary transport to visitors.

"Since its opening, Ibn Battuta Mall has been a tourist hot spot -our huge range of retailers, culturally-rich ambience, distinct Arabic appeal have all been a huge draw and with this initiative we hope to modernize our offering and launch dedicated services tailored to need of visitors to Dubai," stated Marc Jones, Marketing Manager, Ibn Battuta Mall.

Ibn Battuta Mall has kick-started the initiative with a complimentary bus service between the city's 5-star hotels including Grosvenor House Hotel, Habtoor Grand, Le Meridien Mina Siyahi, Shangri-La, Sheraton, Westin, Emirates Green Lakes and the Palm Jumeirah among others.

The branded buses will cover three hotels at a time and will come equipped with a DVD that runs upcoming Dubai projects for interest of the passengers. "We have tied-up with 13 premium hotels as of now and we will expand the service to central Dubai in the next few months," stated Jones.

Named after the 14th century Arabic explorer and inspired by his travels, Ibn Battuta Mall is the world's largest themed-mall covering 1.16 million sq.ft in retail space. The six courts across the mall include 3 of the most photographed sights in Dubai - Elephant Clock in India Court, the Lion Fountain in Andalusia Court and the Chinese Junk Ship in China Court.

The tourism initiative seeks to revamp and elevate the luxury service quality of the mall to include packages for short-term visitors, tourists and visiting celebrities.