"We have experienced phenomenal interest from our valued customers since the launch of the Phantom Drophead Coupé last year, and are pleased to have been able to offer them the unique opportunity to further customise their vehicles through the Rolls-Royce Bespoke Programme. It's yet another example of Abu Dhabi expressing one of the highest levels of automotive individuality in the region,"
said Arno Husselmann, General Manager, Abu Dhabi Motors.
"Our clients seek truly unique vehicles of the utmost quality - echoing their discerning tastes and styles,"
explained Kadhim Al Helli, Rolls-Royce Brand Manager, Abu Dhabi Motors.
He added, "They enjoy an unparalleled level of attention from Abu Dhabi Motors, where we listen to and even anticipate their desires for one-of-a-kind Rolls-Royces that reflect not only our clients' personalities, but also the character of the dynamic Middle East."
The Middle East has been a major driver of the Rolls-Royce Bespoke Programme and this market claims the highest volume of requests for the Bespoke Programme, with Abu Dhabi Motors one of the main contributors to the success of this programme.
"At Abu Dhabi Motors, we study the market, research trends and continuously refresh our understanding of the region's tastes. We experiment with colour palettes and are endlessly fascinated with the fusion of shades, and their thematic application. Behind every Bespoke vehicle which arrives in Abu Dhabi there is a real story of craftsmanship, which our clients enjoy," concluded Al Helli.
The Phantom Drophead Coupé is a two-door, four-seater convertible combining the latest in light-weight engineering technology with the finest hand-crafted materials. It features several unique design options, such as a stainless steel bonnet and teak decking - inspired by sailing yachts.
The Bespoke team at the Rolls-Royce manufacturing plant in Goodwood, UK, is dedicated to seeking out innovative, first class materials and engineering solutions in order to find new ways of producing a truly unique car.