Rad-Al-Jameel will see the alumni split into eight groups, each of which will be required to conceptualize, strategize and implement a Corporate Social Responsibility program to raise money for a particular charity group such as the disabled, orphans, the poor, mental patients and others leading up to and during Ramadan.
Bedoor Khouri, Manager, Dubai World Leadership Center, said:
"Dubai World Leadership Center is happy to associate with Dr. Mariam Matar, Director General of Community Development Authority (CDA), who has been involved with social and community initiatives for a long time. The 'Rad-Al-Jameel' CSR Program seeks to come up with the best fund-raising plan to help charity so that it provides optimum benefit to the society in the Holy Month of Ramadan. It calls for very careful scrutiny and I am sure Dr. Matar's experience in the field and her sense of judgment will make our initiative a huge success."
Currently overseeing the newly-formed CDA, a government authority formed to meet growing community needs and to provide essential social services, Dr. Matar expressed her delight at being appointed Chairman of the Evaluation Committee.
She said:
"This is a wonderful initiative by Dubai World Leadership Center as it means that there will be eight concurrent charity fundraising programs happening during the Holy Month of Ramadan. It also fits in perfectly with the objectives of the CDA, as we aim to provide a social safety net for all the different communities co-existing in Dubai."
"Initiatives such as Rad-Al-Jameel, especially when implemented in Ramadan, provide the community with a sense of social cohesion and protection and these are two of our biggest priorities at the CDA. I look forward to seeing what the Dubai Leaders Program Alumni have to offer, and I hope the competition will encourage them to raise the bar higher in terms of creativity, organization and execution of these programs," she added.
Upon the completion of the fund-raising activities in Ramadan, the teams will present their project outcome to a panel of judges, sponsors, media and charity organizations, and the best team will be honored at an award ceremony in October.

Posted by Siba Sami Ammari



